Birmingham's The Windsor Pub Set for Major Rebrand to O'Neill's
A prominent Birmingham pub is undergoing a significant transformation, with plans to rebrand and adjust its operating hours. Mitchells & Butlers Leisure Retail has submitted an application to Birmingham City Council to vary the premises licence for The Windsor, located at 33 Cannon Street, Birmingham B2 5EE.
Key Changes Proposed in the Licensing Application
The application, filed under Section 34 of the Licensing Act 2003, includes several notable updates:
- Rebranding: The licensed name will change to O'Neill's once refurbishment works are completed and the council is formally notified in writing.
- Earlier Alcohol Sales: The start time for the sale of alcohol, both on and off the premises, will be brought forward to 9am daily.
- Layout Updates: The premises layout will be updated in accordance with new plans submitted as part of the application.
- Condition Removal: Outdated conditions from the existing premises licence will be removed as specified in the application.
Importantly, no changes are sought to the terminal alcohol hours, other licensable activities, or overall opening hours of the establishment.
Public Consultation and How to Participate
The application has been published in the Birmingham Mail and is listed on the Public Notice Portal. Members of the public who wish to comment or object have until 24 April 2026 to submit written representations.
Representations should be sent to:
- Postal Address: General Licensing, Regulation and Enforcement, Birmingham City Council, PO Box 17831, Birmingham, B2 2HJ
- Email: licensing@birmingham.gov.uk
All submissions must address the four key licensing objectives: prevention of crime and disorder, public safety, prevention of public nuisance, and the protection of children from harm. It is an offence to knowingly or recklessly make a false statement in connection with a licensing application, which can result in an unlimited fine upon conviction.
Viewing the Application Details
Interested parties can view the full application, including plans and conditions, by:
- Contacting General Licensing at 0121 303 9611 to arrange an appointment at the Licensing Office.
- Accessing details on the council's website or via the Public Notice Portal listing for this specific application.
Next Steps in the Licensing Process
If valid representations are received, the matter may proceed to a Licensing Sub Committee hearing for a decision. Conversely, if no objections are made, the application could be determined by council officers under delegated powers.
Applicant and Agent Information
The application is being handled by:
- Applicant: Mitchells & Butlers Leisure Retail Limited
- Licensing Agent: Poppleston Allen, 37 Stoney Street, The Lace Market, Nottingham NG1 1LS
This rebrand to O'Neill's marks a new chapter for the historic pub, potentially boosting morning trade with earlier alcohol sales, while maintaining its existing operational framework to manage community impacts.
