Travel Expert Reveals the Exact Cheapest Minute to Book Your Next Holiday
A travel expert has gone viral with a surprising tip that could save holidaymakers hundreds of pounds on their next getaway. Rob, known on social media as @robonthebeach, claims that the single cheapest minute to book a holiday is 2.48am. According to his detailed analysis, booking at this precise moment can be a staggering 60% cheaper than during the busy morning rush hours.
Why Morning Browsing Costs You More
Rob's insights highlight a critical pattern in holiday pricing. He explains that the most expensive time to book a holiday is between 9am and 10am in the morning. During this peak period, prices often jump by 30% as demand surges from office workers browsing deals at their desks. "No more booking holidays as soon as you get to the office," he warns travellers, urging them to avoid this costly habit.
Alternative Bargain Booking Windows
For those who are not night owls, the early hours between 4am and 5am also offer fantastic opportunities for snagging a bargain. This is because airline pricing algorithms typically refresh overnight as the previous day's demand drops, bringing prices down to their baseline. Additionally, there is another window of opportunity between 8pm and 10pm. While not as cheap as the middle of the night, this evening slot remains far more affordable than the morning peak.
Social Media Reactions and Additional Tips
The revelation has sparked lively conversations among travellers on social media. One insomnia sufferer confirmed that the early hours truly are the cheapest, while another user joked, "Now everyone is going to book at this time, and it won't be cheap anymore." Other travellers shared their own money-saving strategies, such as clearing browser cookies to avoid price hikes based on search history. One viewer simply noted the advice was "cheap as chips, fair play."
How Brits Typically Book Their Holidays
Understanding these timing tricks is especially valuable given how Brits plan their breaks. YouGov data shows that 35% of Brits book their holidays one to three months in advance. Around 78% of UK adults take at least one holiday every year, according to ABTA. IPA research suggests that people typically book their trips roughly 17 weeks before departure. Knowing the optimal booking times could make that annual getaway much more affordable for everyone.
Expert Advice for Securing the Best Deals
To ensure you are getting the absolute best price, Rob recommends always using an incognito window when searching for deals. This prevents tracking cookies from inflating the cost based on your search history. Combining this tactic with booking during the early hours can maximise your savings and upgrade your travel game without breaking the bank.
