Move over, bucket list. A new ranking has identified the UK's most overlooked and underrated staycation spots, offering Brits a chance to discover hidden gems without the crowds or high prices.
The 'Not Hot' List: Destinations Flying Under the Radar
New data released by the global travel search engine KAYAK has pinpointed the UK's least-searched-for destinations, dubbing them the 'Not Hot' list. Published on 5th December 2025, the analysis suggests that while travellers flock to well-trodden spots like Edinburgh, Bath, and the Lake District, they are sleepwalking past a wealth of charming and often better-value alternatives.
These destinations are quietly serving up impressive histories, stunning coastlines, vibrant culture, and excellent local food. The promise is a more authentic and relaxed experience, free from the contention of overwhelming tourist crowds.
From Hollywood of the North to Historic Market Towns
The list showcases a diverse range of locations across England and Wales, each with its unique appeal. Topping the chart is Worcester in the West Midlands, a city famed for its majestic cathedral and, of course, its distinctive local cider.
Other entries include Bolton in Greater Manchester, which has earned the nickname 'Hollywood of the North' due to its popularity as a filming location, inviting visitors to go 'set-jetting'. The historic walled town of Caernarfon in North Wales with its iconic castle also features, alongside the medieval market town of Shrewsbury.
The full list of KAYAK's least-searched UK destinations is:
- Worcester, West Midlands
- Salford, North West England
- Lancaster, North West England
- Telford, West Midlands
- Hastings, East Sussex
- Caernarfon, North Wales
- Shrewsbury, West Midlands
- Doncaster, Yorkshire and the Humber
- Colchester, Essex
- Bolton, Greater Manchester
Rediscovering Britain's Bargain Potential
The core message from the data is clear: there is significant mega bargain potential for savvy staycationers willing to look beyond the usual suggestions. With rising travel costs, these destinations offer a compelling proposition for exploring the UK's rich heritage without breaking the bank.
This trend highlights a shift in how people might plan their holidays, seeking out authenticity and value over simply visiting the most hyped locations. For the towns and cities on the list, this 'Not Hot' status could soon become their biggest selling point as travellers hunt for new experiences.
