Amazon Kicks Off Black Friday Bonanza Early with Viral Offers
Amazon's highly anticipated early Black Friday sales event has officially begun, delivering a wave of viral offers, short-term price drops, and trending deals on must-have brands. While the official Black Friday date is November 28, the retail giant has started its promotions more than a week in advance, on Thursday, November 20, creating a buzz among UK shoppers.
Trending Tech Deals and Short-Term Discounts
Among the standout offers already capturing attention are significant price cuts on Amazon's own devices. A Ring Doorbell is available for just £39.99 after a substantial 60% discount, making it a top-trending item for home security. Similarly, the Echo Dot Kids smart speaker has been reduced to £29.99, representing a surprising 54% price drop.
Unusually for Amazon, the platform has been introducing very short-term discounts on branded items, some lasting only a day or two. These real-time price drops are the kind of flash deals that often go viral on platforms like Google Discover, urging shoppers to act quickly.
Smart Shopping: New Features and What to Expect
A helpful new feature on the site is a small information box that pops up to indicate when a specific deal is set to expire. For instance, a popular 40% saving on a pair of Crocs—one of Amazon's most-searched Christmas items—can be checked for its expiry date by clicking the 'i' next to the deal. While this particular offer lasts until December 1, shoppers are warned that stock on hot items may run out much sooner.
Beyond its own brands, Amazon is expected to feature heavy discounts on other popular names. Shark and Ninja are consistently top performers during the sale and are predicted to dominate the best-sellers list once again. Great deals are also emerging in other categories, with clothing and booze already shaping up to be significant features in the Christmas trending deals section.
Furthermore, savvy shoppers are advised to look for bargains on household essentials. Dishwasher tablets and coffee pods are already seeing great discounts, making it an ideal time to stock up on store-cupboard staples.
As the shopping bonanza continues, the key advice for consumers is to not get carried away. It's crucial to compare prices with other retailers and stick to a budget. However, with these early viral deals already live, it's a perfect opportunity to grab some Christmas bargains.
