Supermarket giant Asda has unveiled a substantial £55 discount offer specifically designed for new customers who sign up for its online grocery service. This promotional initiative comes as the retailer prepares for the upcoming Burns Night celebrations with an extensive range of haggis products from leading Scottish producer Simon Howie.
Details of the £55 New Customer Promotion
Asda is actively emailing eligible customers with details of a generous £55 saving opportunity. The offer provides new customers with £55 off their first four online grocery orders through a series of eVouchers.
To access this promotion, customers must simply register a brand new Asda account and opt in to receive marketing communications. Upon completing these steps, Asda will email a unique voucher code within two hours for use on the first order. Subsequent eVouchers will be delivered via email the day after each order is either delivered or collected from the store.
How the Discount Structure Works
- Register a new Asda account online
- Opt in to marketing communications during registration
- Receive first voucher code within two hours via email
- Get subsequent vouchers emailed after each order delivery or collection
- Save £55 total across first four online grocery orders
Burns Night Haggis Range Expansion
Coinciding with this customer promotion, Asda is significantly expanding its Burns Night offerings with approximately 150,000 packs of haggis products arriving in stores this January. The retailer anticipates selling an average of three packs from their haggis range every minute throughout the month.
The comprehensive selection includes more than 14,000 packs of haggis bon bons, equating to 169,200 individual bite-sized snacks. Additionally, customers can find haggis truffles, haggis olives, haggis burger stacks, and vegetarian alternatives within the expanded range.
Innovative Chocolate Haggis Return
Asda is reintroducing the popular Simon Howie Chocolate Haggis, a creative dessert that resembles traditional haggis in appearance but contains fudge and shortbread instead of meat. This chocolate brownie dessert has proven particularly popular with customers seeking a sweet alternative to traditional Burns Night fare.
Two key product lines from Simon Howie – the Original and Vegetarian haggis varieties – have now arrived in Asda's English stores specifically to mark Burns Night on January 25th.
Supplier Perspective and Partnership
Simon Howie, founder of the Perthshire-based food brand established in 1986, commented on the partnership: "This is a huge time of the year for us, as Scots across the country and beyond embrace the very best of traditional Scottish food to celebrate our national poet this Burns Night."
"As a family-run business, we put heart and soul into all our product work, and we're delighted to share our fantastic haggis range with households not just in Scotland, but further across the UK this January, through our partnership with Asda."
Howie further noted: "We expect haggis sales to be up year on year, which reflects how important Asda's support is to our success. It comes as a huge boost, helping to fuel our ambitions for growth and to feed as many families as we can with our top-quality Scottish food."
The dual announcement of customer savings and seasonal product expansion represents Asda's strategic approach to both attracting new customers through financial incentives and capitalizing on cultural celebrations with specialized product ranges. The £55 offer provides substantial savings for new online shoppers, while the extensive haggis selection caters to traditional Burns Night celebrations across the UK.
