Asda has launched a significant expansion of its convenience arm, opening two brand-new Express stores and confirming its nationwide network now exceeds 500 locations.
New Openings in Yorkshire and Greater Manchester
The supermarket giant kicked off the weekend of 16th January 2026 by unveiling new stores in Bradford, Yorkshire, and Salford, Greater Manchester. The Bradford outlet has transformed the former Hare and Hounds pub on Toller Lane, while the Salford store is situated on Norton Street, near Salford Central train station.
Joseph Sutton, Vice President for Asda Express, foodservice and fuel, stated: “We’re excited to kick off the year by opening two brand-new Asda Express stores, building on our fantastic momentum from 2025.” He highlighted that in under five years, the chain has built a convenience estate of over 500 stores which is outperforming the wider market.
What Shoppers Can Expect
Each Asda Express store stocks more than 3,000 branded and own-label products, designed for everything from a quick top-up shop to grabbing lunch on the go. Shortly after launch, the new stores will also introduce bakery items and food-to-go ranges.
To maximise convenience, the retailer has integrated on-demand food delivery services. Shoppers will be able to order through Uber Eats, Just Eat, and Deliveroo. Furthermore, the stores feature electronic shelf edge labels (ESLs) from day one, a technology aimed at simplifying operations for staff and enhancing the customer experience.
A Crowded Convenience Market
Asda's expansion directly challenges its rivals in the competitive UK grocery sector. Competitors like Tesco and Sainsbury's operate their own small-format chains, Tesco Express and Sainsbury's Local, while Morrisons runs the similar Morrisons Daily format.
With over 500 stores now operational, Asda Express has established itself as a major national player in the convenience sector, betting on a combination of product range and value to win over British shoppers.
