Asda is introducing a significant promotional change across its UK supermarket network, offering customers the chance to win cash prizes while shopping for Valentine's Day essentials. The initiative runs immediately and continues until Tuesday, 17 February 2026, providing a festive boost during the romantic season.
Daily Cashpot Draws for Shoppers
From now until 17 February, Asda will select 1,000 shoppers daily to receive £100 directly into their Cashpot accounts through the Asda Rewards App. Additionally, all participants will be entered into a grand prize draw where ten lucky winners will each secure £1,000 in their Cashpot.
The supermarket encourages customers to "scan, win, and fall in love with your Cashpot" as part of their Valentine's celebrations. Participation requires simply scanning the Asda Rewards App at the checkout during any shop, making it an accessible opportunity for regular customers.
Budget-Friendly Valentine's Dining
Alongside the cash prize initiative, Asda has revived its popular £12 Valentine's Day Dine In deal, available both in stores and online until 15 February. This offer allows couples to create a romantic meal at home without the restaurant price tag.
For the set price, customers can select:
- One starter from the available range
- One main course option
- Two accompanying sides
- One dessert selection
- One drink choice, including both alcoholic and non-alcoholic options
The deal encompasses 46 different products, giving shoppers substantial choice for their intimate dinner. Asda, which operates numerous stores across Birmingham and nationwide, positions this as a complete solution for those planning a romantic evening at home.
Additional Romantic Offerings
For those looking to make a more significant commitment, Asda has introduced a 96p 'Diamond' Engagement Ring. This budget-conscious option arrives as many UK households navigate economic uncertainties, allowing romantic gestures without financial strain.
An Asda spokesperson commented: "Love is well and truly in the air at Asda this Valentine's. From our popular £12 Dine In deal and our budget-friendly engagement ring, to the chance to win up to £1,000 by simply scanning the Rewards App, we're helping customers make Valentine's Day extra special without stretching their budget."
The supermarket faces competition from rivals including Sainsbury's, Morrisons, Lidl, Tesco, Aldi, and Iceland, particularly during seasonal promotional periods. These Valentine's initiatives represent Asda's attempt to capture consumer attention through combined value offers and prize incentives.
