Asda shoppers across the UK are being urged to take immediate action, with just 48 hours remaining to capitalise on a substantial discount scheme that could reduce grocery bills by up to £55. The supermarket giant is running a time-sensitive promotion exclusively for new online customers, with the initial £20 discount voucher set to expire at 11.59pm on Saturday, January 31.
Limited-Time Opportunity for New Online Shoppers
This attractive offer is specifically designed for customers who have never previously ordered groceries through Asda's website, providing an incentive to try their online service. The promotion is strictly limited to the first 23,000 customers who successfully sign up, meaning availability could end well before the January 31 deadline. Shoppers are therefore advised not to delay their application, as places are being claimed rapidly.
How the Four-Shop Savings Scheme Works
The comprehensive discount structure is spread across four separate online grocery orders, each with specific spending requirements to unlock the savings:
- First shop: £20 discount when spending £60 or more
- Second shop: £10 discount when spending £60 or more
- Third shop: £10 discount when spending £60 or more
- Fourth shop: £15 discount when spending £60 or more
To qualify for the subsequent vouchers, customers must first use their initial £20 discount code before Saturday's midnight deadline. Following the delivery of each qualifying order, Asda will email the next discount voucher directly to customers, with each code remaining valid for two weeks from its issue date.
Maximum Savings Potential
When calculated across the complete four-shop sequence, shoppers can achieve significant savings of £55 while spending a minimum of £240. This represents a substantial 22.9% reduction on grocery bills for those who complete all four qualifying orders. However, customers retain the flexibility to participate only in the initial £20 discount if that better suits their shopping needs and budget.
Official Statements and Expert Advice
An Asda spokesperson emphasised the scheme's purpose, stating: "We understand that many households are actively seeking ways to stretch their budgets further. This promotion offers new online customers up to £55 off their initial few shops, delivering better value on everyday essentials and preferred brands without requiring any loyalty card membership."
The retailer confirmed that follow-up eVouchers will be automatically dispatched via email the day after each qualifying order is successfully completed and delivered.
Money Saving Expert, the consumer website founded by financial journalist Martin Lewis, provided clear analysis of the offer: "If customers complete all four shops, this effectively translates to £55 off a total spend of £240 or more. The important advantage is that participation in all four stages isn't mandatory - shoppers can simply use the initial £20 off £60+ code if that meets their requirements."
Urgent Action Recommended
Money Saving Expert has issued a crucial warning about the promotion's capped nature, advising customers to act promptly rather than assuming the offer will remain available until the published deadline. With the scheme limited to 23,000 participants and the initial £20 discount expiring on Saturday night, procrastination could result in missing this substantial saving opportunity entirely.
This promotion represents one of the most generous introductory offers currently available in the UK supermarket sector, particularly valuable as households continue to navigate cost-of-living pressures. The structured approach across multiple shops encourages customer retention while delivering tangible financial benefits to new online shoppers.
