Birmingham Sweet Shop's Golden Ticket Prize Draw Includes Free Flights to South Asia
Birmingham shoppers could soon be jetting off on an international adventure after a beloved high street sweet shop launched an exciting nationwide giveaway. Ambala, one of the United Kingdom's longest-established South Asian sweet retailers, is offering a range of fantastic prizes including return flights abroad, complimentary sweets for life, and substantial discounts throughout 2026.
Week-Long Competition Across UK Stores
The special promotion is running for just seven days across all 27 of Ambala's main UK stores, from Monday 2nd February through to Sunday 8th February 2026. During this limited period, the first fifty customers in each store every single day will receive a sealed envelope with their purchase containing a mystery ticket that could unlock one of several valuable rewards.
Tickets are being distributed completely at random, with each colour corresponding to a different tier of prize. This creates an element of surprise and excitement for every customer who participates in the promotional event.
Platinum Ticket Offers International Travel
The most coveted prize is the platinum ticket, of which there will be just one awarded nationwide. The fortunate winner will receive a pair of return flights to any South Asian destination of their choosing, organised in collaboration with Skylord Travel. This incredible travel opportunity is subject to availability and specific dates, but must be redeemed before 31st December 2026.
Golden Tickets Provide Sweet Rewards
For those with a particularly sweet tooth, the golden tickets offer an equally tempting prize. One shopper per store will win free mithai for life, receiving one complimentary 20-piece mixed mithai box each month. These sweet treats can be redeemed online and will be funded centrally by Ambala, providing a continuous supply of traditional South Asian confectionery.
Silver and Bronze Ticket Benefits
Silver ticket holders will enjoy 10 percent off all their Ambala purchases throughout the entire year of 2026. With ten silver tickets available per store each day, these discount cards can be redeemed both in physical stores and through the online shopping platform.
Even bronze ticket recipients won't leave empty-handed, receiving an immediate 10% discount on their next online order from Ambala's extensive range of traditional sweets and snacks.
Spreading South Asian Warmth
Sukh Chamdal, Chief Executive Officer of Ambala, explained the thinking behind this generous giveaway: "January can often feel a little long and quiet for many people, so we wanted to give our customers something positive to look forward to and a reason to treat themselves."
"This giveaway is our way of sharing some South Asian warmth, whether that's through a small in-store treat or the chance to win a once-in-a-lifetime trip. Every ticket offers something special, and we hope it brings a smile to shoppers' faces throughout January."
Established Brand Embracing New Chapter
With 29 stores operating nationwide, Ambala represents one of the UK's most established South Asian sweet brands. The company is currently entering an exciting new chapter with modernised packaging and a refreshed visual identity, while continuing to serve the authentic mithai that has been cherished by multiple generations of customers.
Full terms and conditions apply to all aspects of the competition, with comprehensive prize details, redemption requirements and specific exclusions available through the official Ambala website. This innovative promotion demonstrates how traditional businesses can create engaging customer experiences while celebrating their cultural heritage.
