The beloved Dewberry fragrance from The Body Shop has made a triumphant return to shelves, sparking waves of nostalgia among beauty enthusiasts who cherished this iconic scent during its original heyday. After being discontinued for years, this fruity-floral perfume is back with a comprehensive collection that allows fans to fully immerse themselves in its distinctive aroma once more.
A Generational Icon Returns
For many who came of age in the 1990s, The Body Shop's Dewberry scent represents more than just a pleasant fragrance—it embodies memories of simpler times and signature scents that defined personal style. Originally launched as a cult favourite, Dewberry was unexpectedly discontinued in 2002, leaving devoted fans searching for remaining bottles and reminiscing about its unique character.
The relaunch marks a significant moment for both the brand and its loyal customers, representing the revival of what many consider a generational beauty icon. The scent's return has been met with genuine excitement from those who have waited years for its comeback, creating a sense of reunion with a cherished element of their past beauty routines.
The Signature Scent Profile
Dewberry's distinctive character comes from its bold, juicy composition that blends ripe berry notes with delicate floral accents, all resting on a warm, musky base. This combination creates a fragrance that feels simultaneously playful and comforting—a scent that evokes memories while remaining thoroughly contemporary in its appeal.
What makes Dewberry particularly special is its ability to transport wearers back to specific moments and feelings, whether that's discovering one's first signature fragrance or enjoying simpler beauty rituals from years past. The scent's complexity and longevity have contributed to its enduring popularity and the strong emotional connection many maintain with it.
The Complete Dewberry Collection
The Body Shop hasn't simply reintroduced a single product—they've revived the entire Dewberry universe with a comprehensive range of body care items. This allows enthusiasts to layer the scent throughout their daily routines, from morning showers to evening preparations.
The collection includes everything from indulgent, textured products to lightweight essentials suitable for everyday use. This thoughtful approach ensures that both long-time fans and new discoverers can find products that suit their preferences and incorporate the Dewberry scent into their regular beauty regimens.
Standout Products from the Range
Among the returning favourites is the iconic Dewberry Perfume Oil, priced at £20, which delivers a concentrated version of the beloved fragrance. Designed for application to pulse points like wrists and behind the ears, this product offers long-lasting scent retention in a convenient, pocket-friendly format that appeals to both original enthusiasts and those curious about the hype.
For those seeking a more comprehensive Dewberry experience, The Body Shop offers the Dewberry Body Care Collection at £34.50, providing multiple products to transform daily routines with the fruity-floral fragrance. The Ultimate Dewberry Collection, priced at £82.50, represents the most complete celebration of this iconic scent, packed with products that allow for full immersion in the Dewberry experience.
Availability and Delivery Options
The revived Dewberry collection is now available through The Body Shop's retail channels, with standard delivery options starting from £3.99 for two-to-three day service. This accessibility ensures that fans across the country can easily obtain the products they've been anticipating for years, whether shopping online or visiting physical stores.
The relaunch represents a significant moment in beauty retail, demonstrating how brands can successfully revive discontinued favourites while introducing them to new generations of consumers. The careful preservation of Dewberry's original character while presenting it through contemporary product formats shows thoughtful consideration for both nostalgic customers and modern beauty shoppers.
