Comedy legend Dawn French has made a triumphant return as the Christmas fairy in Marks and Spencer's 2025 festive advertisement, and her stunning outfit is already causing a shopping frenzy among fans.
The Festive Fashion Phenomenon
November has only just begun, but the annual battle of the Christmas advertisements is already underway on British television screens. Marks and Spencer has launched its highly anticipated seasonal campaign, once again featuring the beloved comedian in a dual role that has captured the nation's heart.
The advertisement shows a stressed Dawn French stuck in holiday traffic while travelling home for Christmas, before she encounters her magical alter ego - the Christmas fairy. The fairy helps rediscover her festive spirit, leading to a transformation that includes a beautiful party outfit that viewers are desperate to own.
The Dress Everyone Wants
The gorgeous chiffon dress that has sparked this shopping rush comes from the M&S Per Una collection and carries an affordable price tag of £65. Crafted from delicate, layered chiffon material, it offers an elegant way to incorporate festive shimmer without being overwhelming.
Featuring a subtle scattered sequin design and available in a mini length, the dress boasts a loose-fitting silhouette with a tiered skirt and frilled accents that create a fun, feminine aesthetic perfect for holiday celebrations.
The design includes long sleeves and is made from sheer material, accompanied by a practical detachable slip that can be worn beneath for additional modesty according to Express reports.
Selling Out Fast
Customer response has been overwhelmingly positive, with one shopper describing it as "a fabulous dress for the Christmas period" that works brilliantly for both relaxed festive lunches and office Christmas parties.
The dress can be elevated with glittery tights and heels for more formal occasions, making it a versatile addition to any winter wardrobe.
However, shoppers need to act quickly. The dress typically ranges from sizes 6 to 24, but sizes 20-24 have already sold out online. According to M&S, the garment continues to fly off the virtual shelves following its star appearance in the commercial.
This isn't the first time Dawn French's M&S advert wardrobe has caused a shopping stampede. Last year, the tartan pyjamas she wore in the Christmas campaign disappeared from shelves rapidly, though they've since made a comeback on the M&S website for those who missed out initially.
The current demand for the Christmas fairy dress demonstrates the powerful influence of celebrity endorsements in fashion and the enduring appeal of Marks and Spencer's festive offerings to British consumers.
