Dr Martens Expands Presence in Bullring with New Store Announcement
Significant changes are continuing at the Bullring shopping centre in Birmingham, with new boards appearing at an empty unit indicating an incoming brand. This development follows a series of recent closures and shifts within the mall, highlighting the dynamic nature of the retail landscape.
New Store Revealed in Former Diesel Location
Branding has been installed at the former Diesel shop on the upper floor of the Bullring, near Selfridges. The boards confirm that Dr Martens is set to open a new store at this location, with signage declaring it is 'opening soon' and currently hiring staff. This move raises questions about the future of the existing Dr Martens store located opposite in the Bullring.
It remains unclear whether the original Dr Martens outlet will close, but this strategy mirrors actions taken by other retailers such as Claire's Accessories, Lovisa, and Footlocker, which have relocated or announced moves to different units within the shopping centre.
Recent Departures and Potential Expansions
This week, it was revealed that Kate Spade has vacated its Bullring space, leaving an empty spot adjacent to the original Dr Martens store. While it is not yet known what will occupy this vacancy, there is speculation that it could be converted from two single units into a larger double space, potentially housing a flagship store.
Other confirmed new arrivals at the Bullring this year include:
- Lululemon
- Victoria's Secret
- Subdued
Additionally, Tag Heuer has erected hoarding beside the Swatch store, indicating a new luxury watch outlet is on the way.
Future Prospects and Community Engagement
Questions linger about whether Birmingham will welcome a Stradivarius branch, after the brand recruited staff last year. Stradivarius, a women's fashion retailer, would join its sister brands Zara, Bershka, and Pull and Bear if it opens in the Bullring.
As retail transformations unfold, the Bullring continues to adapt to market trends and consumer demands. Further updates on Bullring developments will be provided as they emerge. What new stores would you like to see open in the centre that are not currently available? Share your thoughts in the comments below.
