A beloved West Midlands farm shop, celebrated for serving the 'Best Brekkie Ever', is packing up its rural roots and moving to a bustling high street location. The business, which has garnered a loyal following for its hearty breakfasts and local produce, will relocate from Bromsgrove to Stourbridge later this year.
From Farm to High Street
The farm shop, originally based at a working farm in Bromsgrove, has become a destination for food lovers seeking fresh, locally sourced ingredients. Its breakfast menu, which includes free-range eggs, artisan bread, and homemade sausages, earned it the title of 'Best Brekkie Ever' from the Birmingham Food Awards in 2023. The move to Stourbridge's high street is part of a strategic expansion to increase footfall and accessibility.
Why the Move?
Owner Sarah Jenkins explained that the decision was driven by customer demand. "We've had so many people tell us they love our food but find it hard to get to us in the countryside. Moving to the high street means we can welcome even more people through our doors," she said. The new location, a former bank building, will also allow the shop to extend its opening hours and offer a wider range of products, including deli items and baked goods.
Community Reaction
Local residents have expressed excitement about the relocation. Stourbridge town centre manager, Mark Roberts, said: "This is fantastic news for the high street. A business of this quality will draw visitors from across the region and boost the local economy." The shop is expected to create 10 new jobs, adding to its current team of 15.
What to Expect
The new premises will feature a larger café area, a dedicated counter for takeaway breakfasts, and a retail section selling produce from nearby farms. The menu will retain its signature breakfast items while introducing new lunch options. The farm shop will also continue its commitment to sustainability, using compostable packaging and sourcing ingredients from within a 30-mile radius.
Timeline
The relocation is scheduled for completion by September 2024, with a grand opening planned for the first week of October. In the meantime, the original Bromsgrove site will remain open until the end of August. Customers can follow the shop's social media for updates on the transition.
