High street bakery giant Greggs has kicked off an exciting new trial, launching a series of compact 'Bitesize' shops designed to bring its famous pastries and snacks to bustling locations with limited space.
What is the Bitesize Greggs Concept?
This innovative format, officially named Bitesize Greggs, is a small but fully-functional shop designed to fit into areas that couldn't traditionally accommodate a standard Greggs outlet. The move is a strategic effort to reach more customers in high-footfall spots where people are on the go.
Despite their smaller footprint, these shops will not compromise on the menu. Customers can expect to find all the classic favourites, including the iconic sausage roll, steak bake, sweet treats, and Fairtrade hot drinks.
Locations and Job Creation
The first of these new-concept shops is already serving customers. It has opened at Sevenoaks Railway Station and has created 10 new jobs, operating seven days a week.
Greggs has confirmed the next two locations set to open as part of this initial trial phase:
- Dartford Station in Kent (scheduled for December)
- Cheshire Oaks (also scheduled for December)
A Broader Strategy for Growth
Tony Rowson, Greggs’ Property Director, commented on the launch, stating: "We’re excited to announce the launch of our ‘Bitesize Greggs’ concept. This small but mighty new format will allow us to reach more customers on the go from compact units, whilst still offering a selection of our best-selling products."
He confirmed that the rollout of 'Bitesize Greggs' is initially on a trial basis and will support the company's wider estate growth plans. This expansion comes alongside Greggs' continued rapid opening of full-sized shops, which averages an impressive four new locations each week.
This isn't the first time Greggs has experimented with its store format. The chain has been diversifying its network, having launched its first-ever Eco Drive-Thru at Easton Lane in Winchester earlier this year. This followed the debut of their first eco-shop in Northampton back in 2022, which tests energy-saving features like solar panels and rainwater harvesting.
