Popular bakery chain Greggs is facing a wave of customer anger after implementing an unwelcome price increase on a festive favourite just weeks before Christmas.
Unwrapping the Price Increase
An investigation by The Sun newspaper has revealed that the cost of a Greggs mince pie has risen by 15p compared to last year's price. The paper conducted analysis across several shops in locations including Doncaster, Middlesbrough, Glasgow, and Tiverton in Devon.
The figures show a significant percentage jump, with the treat now costing 80p in many shops – a 23 per cent increase on the 65p charged at the same time last year. In some areas, like London, branches are now asking 95p for the same item, up from 80p twelve months ago, representing a 19 per cent rise.
A Bitter Taste for Customers
The reaction from loyal Greggs customers has been swift and critical, with many taking to social media to express their disappointment. One disgruntled customer suggested the chain should change its name to "Greeds," calling it the third price rise this year and accusing the company of greed.
"Greggs is a huge company that only cares about profit margins," said another critic. "They use any excuse to raise prices. I find that the price you pay in a real bakery is often the same as you pay in Greggs' factory fakery outlet stores."
Further comments highlighted a perceived decline in value, with one person stating, "Greggs used to be a decent value for money business with some good food," while another described the move as "daylight robbery."
Expert and Industry Reaction
Consumer champion Martyn James weighed in on the discovery, noting the stark contrast with the current rate of inflation. "There's no Christmas cheer down at Greggs this year for those who fancy a mince pie with their sausage roll," he said. "This inflation-busting price rise (five times and more the current rate of 3.8 per cent) is making mincemeat of the treat budget."
The backlash underscores the sensitivity around pricing for everyday items, especially during the festive season when household budgets are often stretched. With some customers vowing to take their business elsewhere, Greggs faces a challenge in balancing its commercial strategy with customer loyalty in a competitive market.
