Lidl Reintroduces Beloved Mini Egg Brownies at 89p Starting Sunday
Lidl is making a sweet change that shoppers are eagerly welcoming: the return of its highly praised Mini Egg Brownies, priced at just 89p each. This move comes as the supermarket chain prepares for the Easter season, bringing back a bakery item that last appeared on shelves in March 2025.
Customer Enthusiasm for the Seasonal Treat
The Mini Egg Brownies feature a rich brownie base topped with a layer of chocolate and colorful crushed Mini Eggs. Social media reactions have been overwhelmingly positive, with customers expressing delight on platforms like Facebook.
One shopper exclaimed, "These are absolutely amazing!!!" while another declared, "Had one yesterday, best brownie EVER." Additional comments ranged from "unreal" to "need," with some noting the treat's small size but delicious taste. A customer even shared, "Okay, I’m a Lidl girlie now," highlighting the item's appeal.
Expanded Easter Bakery Offerings
In addition to the Mini Egg Brownies, Lidl is introducing new seasonal products to its bakery lineup. These include the Deluxe Belgian Chocolate Croissant Bakery Egg and a deluxe egg shaped like a doughnut. Shoppers can purchase these items for £9.99 each using the Lidl Plus App, or £12.99 without it, offering an incentive for app users.
Charitable Achievements and Community Impact
This bakery revival coincides with Lidl's announcement of a significant charitable milestone. Through its microdonation system in partnership with Pennies, the supermarket has raised over £481,000 for the NSPCC’s Childline service. This effort supports children across the country, with Lidl competing against rivals like Aldi, Sainsbury's, Morrisons, Asda, and Tesco in both product offerings and community initiatives.
Ryan McDonnell, CEO at Lidl GB, commented on the achievement, stating, "During a visit to Childline’s offices, I was able to see first-hand the impact micro donations can make to children across the country. I’d like to thank everyone who has made this possible - to our customers for their generosity and to our colleagues for continuing to champion our partnership nationwide." He added, "Thank you to all the volunteers who turn that generosity into life-changing support for children. Seeing the impact up close, I felt immensely proud of what we’re achieving together."
With branches in Birmingham and nationwide, Lidl's combination of affordable treats and charitable contributions is set to resonate with shoppers this Easter season.
