Morrisons has announced a significant nationwide promotion that will see its loyalty scheme enhanced across every one of its 1,700 supermarkets for a limited two-week period. The retailer is doubling the points awarded to More Card holders on all purchases, providing customers with increased value during their shopping trips.
Enhanced Loyalty Rewards for Shoppers
From now until February 8, Morrisons More Card members will receive 10 points for every item purchased, instead of the standard five points. This substantial boost applies to the entire in-store range, allowing shoppers to accumulate rewards more quickly whether they are making a full weekly shop, picking up essentials, or grabbing food on the go.
How the Promotion Works
The promotion is designed to reward customers for all types of purchases, big or small. Once shoppers reach 5,000 points, they have the option to either continue saving points via the More Card app or convert them into a Fiver – a £5 money-off voucher that can be redeemed in-store or online for future Morrisons purchases.
Executive Insight on the Campaign
Gareth Lloyd, Director of Loyalty at Morrisons, commented on the initiative, stating: "Morrisons Daily is designed for those convenient, everyday moments, from quick top-ups on the way home to essentials like milk or bread. The More Card rewards customers even when they’re not doing a full weekly shop. With double points on offer, even smaller local purchases will help top-up your points, giving shoppers even more value every time they visit us."
Maximising Savings and Offers
Shoppers are encouraged to scan their More Card or app at checkout to ensure they benefit from the double points promotion and access exclusive More Card Prices on selected products. These discounted items are clearly highlighted on shelf-edge labels in stores and on product pages online once customers are logged into their accounts.
To stay updated on the latest offers, customers should keep an eye on in-store promotions, the Morrisons website, and the dedicated More Card app throughout the promotional period.
