Morrisons Introduces Weekly Friday Discounts for Key Workers
Morrisons is implementing a significant change across its UK supermarkets, offering exclusive discounts to Blue Light Card holders every Friday throughout February. Starting at 7am each Friday, eligible shoppers can access a 10% discount on their in-store purchases when they spend £40 or more.
How the Discount Works
To take advantage of this offer, customers must be Blue Light Card holders and redeem a unique discount code via the Blue Light Card app. The code is refreshed at 7am each Friday, requiring users to check the app regularly to obtain the latest code. This initiative aims to provide consistent savings during a month when grocery costs remain high.
Supporting Frontline Workers
Joe Mathison, head of strategic partnerships at Blue Light Card, emphasized the importance of this partnership. "Families across the country are feeling the impact of price hikes, with grocery costs at an all-time high," he stated. "We want to do everything we can to thank the everyday heroes that make up the Blue Light community, so we’re pleased to partner with Morrisons once again to offer key workers extra support this February."
Mathison added that these savings can genuinely make a difference to those on the front lines, highlighting the ease of access through the app. The discount is designed to alleviate financial pressures for essential workers, including those in emergency services, healthcare, and education.
Eligibility for Blue Light Card
The Blue Light Card is available to a wide range of key workers and volunteers. Eligible groups include:
- Ambulance Service personnel, including retired members
- Fire Service staff, including retirees
- NHS employees, including volunteers and retirees
- Police officers, including retired individuals
- Teachers and social care workers
- Armed Forces veterans and current members
- Coastguard and mountain rescue teams
- Community first responders and blood bike volunteers
This comprehensive list ensures that many frontline and essential service providers can benefit from the discount. Blue Light Card encourages holders to plan their supermarket trips around Fridays to maximize savings, advising them to check the app early for new codes.
Broader Impact and Tips
This initiative comes at a time when many households are grappling with rising living costs. By offering targeted discounts, Morrisons and Blue Light Card aim to provide tangible relief. Shoppers are reminded to redeem the code promptly each Friday, as it is only valid for that day. Planning purchases to meet the £40 threshold can help maximize the 10% savings, making it a valuable opportunity for budget-conscious families.
With grocery prices continuing to challenge consumers, such partnerships highlight the role of retailers in supporting community resilience. Morrisons' commitment to this discount throughout February underscores its focus on customer welfare, particularly for those who serve the public.
