Morrisons supermarket has unveiled a significant expansion of its customer services with the launch of Morrisons Travel, a comprehensive travel booking platform. This new initiative enables shoppers to arrange their entire holiday directly through the supermarket's website or mobile application, marking a strategic move into the competitive travel sector.
Comprehensive Travel Options Available
Through the newly established Morrisons Travel service, customers gain access to an extensive range of travel products and services. The platform offers flight bookings, connections to over 900,000 properties worldwide, car hire arrangements, and a selection of tours and activities. This diverse portfolio is designed to cater to various holiday preferences and travel needs, providing a one-stop solution for getaway planning.
Loyalty Points Incentive Programme
A particularly attractive feature of the service is the integration with Morrisons' existing loyalty scheme. Customers who book their travel through Morrisons Travel will be rewarded with points on their Morrisons More Card. Specifically, shoppers will earn 10 More Points for every £1 spent on hotels, car hire, and activities, creating a compelling incentive to utilise the supermarket's travel offerings.
Jamie Winter, director of procurement at Morrisons, commented on the launch: "We're excited to be able to offer our customers even more reasons to shop at Morrisons with the launch of our new travel booking service, powered by Expedia Group. Customers can now book everything from flights to hotels through Morrisons while being rewarded through our More Card, once their trip is complete."
Accessibility and Additional Benefits
The Morrisons More Card remains free to obtain, with registration available either online through the supermarket's digital platforms or in physical stores by speaking with staff members. Beyond travel rewards, More Card holders continue to benefit from discounted pricing on selected products throughout Morrisons stores, enhancing the overall value proposition for regular shoppers.
Winter further explained the strategic thinking behind the service: "This new service is designed to make life a little easier by offering more simple, good-value options in areas that really matter to our customers." The partnership with Expedia Group provides the technological infrastructure and industry expertise necessary to deliver a competitive travel booking experience.
This development represents Morrisons' latest effort to diversify its service offerings beyond traditional grocery retail, creating additional touchpoints with customers and strengthening brand loyalty through integrated reward mechanisms. The travel service launch comes as supermarkets increasingly expand into non-food sectors to capture greater consumer spending and enhance customer retention strategies.
