A surprising new trend is sweeping through British homes as hundreds of thousands of people rush to add the viral Labubu dolls to their household insurance policies. The fluffy monster toys, which have become the must-have item of 2025, are being protected against theft due to their incredible popularity and secondary market value.
The Labubu Phenomenon Explained
If you use social media platforms like Facebook, Instagram, or TikTok, you've likely encountered Labubu mania. These collectible figures have dominated 2025, creating what can only be described as toy chaos among desperate fans trying to acquire them. Sold primarily through mystery blind boxes priced at £18 each on the official PopMart website, the dolls consistently sell out within moments of restocking.
This scarcity has created a booming secondary market where determined collectors are paying significantly inflated prices to get their hands on specific Labubu characters. The difficulty in securing these toys has transformed them from simple playthings into valuable assets worth protecting.
Insurance Trends Revealed
According to a report featured in the Sun, approximately 350,000 UK households have already listed their Labubu dolls as valuable items on their insurance policies. This insurance rush reflects growing concerns about theft of the highly sought-after collectibles.
A comprehensive survey conducted by Utility Warehouse uncovered even more surprising insurance habits among British residents. The research found that an astonishing one million UK residents maintain insurance policies specifically for their prized Lego creations. Additionally, the survey revealed that 1.75 million people have taken out coverage for their coffee machines.
When it comes to more traditional household items, the data shows that 42% of people insure their televisions, while 37% protect their washing machines and 19% cover their game consoles.
Concerning Insurance Gaps Identified
The survey also highlighted significant gaps in British insurance coverage that could leave many households financially vulnerable. Worryingly, 65% of respondents admitted they routinely forget to add new purchases, including valuable jewellery or electronic gadgets, to their existing insurance policies.
Furthermore, the research discovered that one in three households avoids insurance coverage altogether, citing cost as the primary barrier. This suggests that millions of UK residents might be underinsured or completely unprotected against potential losses.
David Walter, Chief Commercial Officer at Utility Warehouse, commented on these findings: “Insurance can feel confusing, expensive or even unnecessary, but it’s one of the most important protections you can have. At Utility Warehouse, we pride ourselves on being in our customers’ corner and ensuring they have peace of mind with our insurance products. With all our utility offers on one easy-to-manage bill, whatever you feel the need to insure, it’s simple.”
The Labubu insurance trend demonstrates how modern collecting habits and social media-driven phenomena are reshaping what Britons consider valuable enough to insure, joining established collectibles like Lego and everyday high-value appliances in the nation's insurance portfolios.
