Year-on-year footfall in Welsh retail destinations fell 2.3% in June, according to new data from the Welsh Retail Consortium (WRC) and Sensormatic. The decline represents an easing from May's 5.0% drop, offering some relief to retailers after a difficult spring.
Footfall by Nation and Region
Across the UK, England experienced a 4.3% fall, while Northern Ireland saw a 0.9% decline. Scotland was the only nation or region to record a rise, with footfall up 1.7%. London saw the steepest decline at 6.8%.
Of the 11 core UK cities, Glasgow posted the strongest growth at 6.1%, followed by Manchester at 1.0%. Liverpool suffered the biggest fall at 9.0%. Cardiff's footfall declined 3.9%, an improvement from May's 6.9% drop.
Retail Park and Shopping Centre Performance
Welsh shopping centre footfall decreased by 3.5% in June, while retail park footfall fell by 0.9%.
Industry Reaction
Sara Jones, head of the Welsh Retail Consortium, said: "June brought some much-needed relief for Welsh retail destinations, with the pace of footfall decline easing after a difficult May. Warmer weather, events, and the start of the summer trading period encouraged more shoppers back onto high streets and into retail destinations, but this recovery is in fragile form, not a full rebound."
Jones added: "The direction of travel is better, but shopper numbers remain down year on year and retailers are under relentless pressure from rising costs and squeezed household budgets. If Wales wants thriving town and city centres, retail needs action, not warm words: lower cost burdens, stronger investment support, better high street access, and a clear plan."
She noted the Welsh Government's commitment to a town centre task force, saying: "Retailers are ready to work with decision makers, but their voices must be heard and real change must follow."
Consumer Behaviour and Outlook
Andy Sumpter, retail consultant with Sensormatic, said: "June saw an improved performance for Welsh retail, with footfall down 2.3% year-on-year, marking the second strongest month of 2026 so far. As we pass the halfway point of the year, this brings the year-to-date figure to -4.4%, highlighting that while challenges remain, there are signs of stabilisation."
Sumpter noted that exceptionally high temperatures may have influenced behaviour, with Wales recording its hottest June day on record. "Consumer confidence is improving slightly but remains subdued, with wider uncertainty continuing to weigh on discretionary spend. Shopping patterns also reflect a more cautious and deliberate consumer. While fewer trips are being made overall, those that do take place appear more purposeful," he said.
Footfall in the survey is defined as anyone entering a shop.
