Barclays, which has branches in Birmingham, has announced its acquisition of GoHenry, a leading money management platform designed for children aged 6 to 18. The bank intends to retain the GoHenry brand and its standalone app, ensuring continuity for existing users.
What GoHenry Offers
GoHenry’s digital platform allows children in the UK to learn about earning, saving, spending, and investing through a purpose-built app. Parents have integrated tools to monitor, guide, and support their children’s financial choices. The platform enables children to use a prepaid debit card with parental controls, set savings goals, and complete money lessons. Family members can also invest in their future through Junior ISAs.
GoHenry’s Market Presence
GoHenry is one of the most recognised brands in the UK youth banking segment, boasting a Net Promoter Score (NPS) of +58. Since its launch in 2012, it has helped over 2 million young people build essential money skills. Supported by a team of around 200 employees and a cloud-based technology platform, GoHenry currently serves more than half a million UK children.
Leadership Comments
Vim Maru, CEO of Barclays UK, said: “GoHenry has played a pioneering role in creating youth-focused financial services, building a market-leading brand for children thanks to its innovative all-in-one app. We’re excited to welcome GoHenry to Barclays, where it will turbocharge our offering for households and families. GoHenry supports our vision to offer a deep and seamless banking experience to customers through all of life’s big moments, whether opening a very first account, saving for retirement, and everything in between.”
Louise Hill, Founder of GoHenry, commented: “Our mission has always been to make every kid smart with money. Joining forces with Barclays gives GoHenry a platform to accelerate that mission in the UK. It also enables us to offer GoHenry members a pathway to continue their money journey when they hit 18 - because financial education shouldn’t have a start or end date. GoHenry isn’t going anywhere. What changes is our ability to do more.”
Noah Kerner, CEO of Acorns, added: “At Acorns, we're bringing financial wellness to the whole family. Acquiring GoHenry in 2023 accelerated that ambitious vision, establishing Acorns Early as a US leader in the kids space with over 1.4 million customers. As we double down on growing the leading financial wellness app for American families, selling the GoHenry UK business to Barclays allows GoHenry to serve many more UK kids and further its important mission.”
