Sutton Coldfield Food Festival Returns for a Three-Day Culinary Extravaganza
A beloved food festival is making its triumphant return to a Birmingham suburb this weekend, promising a feast for food enthusiasts and drink lovers alike. The Sutton Coldfield Food Festival is set to take over the town's Parade from Friday, April 10, through Sunday, April 12, 2026, marking its highly anticipated 2026 edition.
This three-day event will transform the heart of Sutton Coldfield into a vibrant hub of culinary delights, with more than 60 traders showcasing a diverse array of offerings. Attendees can look forward to sampling street food, artisan produce, sweet treats, beverages, unique gifts, and even tasty items for pets, all while enjoying a lineup of family-friendly entertainment.
Festival Hours and Entertainment Schedule
The festival will operate from 10 a.m. to 7 p.m. on Friday and Saturday, and from 10 a.m. to 5 p.m. on Sunday, ensuring ample time for visitors to explore the wide variety of stalls. Entertainment will be a key highlight, with live music kicking off on Friday from 12 noon to 4 p.m. featuring Jason Allan.
Saturday's schedule is packed with activities, including performances by TikTok star Jason Allan from 10 a.m. to 2 p.m., the Got 2 Sing Choir at 1 p.m., and Jonny Allen live from 2 p.m. to 6 p.m. Additionally, families can enjoy the Comedy Juggling Chefs, free children's face painting, and Woody from Toy Story on stilts.
On Sunday, Jonny Allen will return for a live set from 11 a.m. to 3 p.m., accompanied by the Comedy Juggling Chefs, more free face painting, and Woody on stilts, ensuring fun for all ages throughout the weekend.
Supporting Local Businesses and Community Vibrancy
The event is organized by Visit Royal Sutton Coldfield BID in partnership with LSD Promotions, with a focus on boosting footfall and supporting local enterprises. Michelle Baker, manager of Visit Royal Sutton Coldfield BID, expressed enthusiasm for the festival's return, noting its role in creating a lively and welcoming town center.
"We're delighted to be bringing the three-day food festival back to Sutton Coldfield following the success of previous years," said Baker. "It's a fantastic event for the town centre, helping to increase footfall, support local businesses, and give people another reason to visit and spend time here."
Baker emphasized the festival's impact on community engagement, adding, "Events like this play an important role in creating a vibrant and welcoming town centre, encouraging people to stay longer and explore what our businesses have to offer." The BID has provided funding for live music, family activities, entertainment, picnic bench hire, and promotion to enhance the visitor experience.
In a move to support independent hospitality businesses, complimentary pitches have been offered to traders such as Military Chef, The Victorian Tea Room, Sher, and Folklore, allowing them to reach a broader audience. Baker encouraged everyone to attend, enjoy the festivities, and support the local economy.
Full List of Traders at the Festival
With over 60 vendors participating, the festival boasts an impressive lineup of food, drink, and gift sellers. Highlights include:
- Feastreat – Loaded hotdogs and Greek-style dishes
- Samosa and Sauce – Handmade Indian snacks and sauces
- Mexitaco – Mexican favorites like burritos and tacos
- The Mad Better Bakes – Brownies, blondies, and traybakes
- British Bus Bar – Draft beers, wines, and cocktails
- Fingerprint Brewing Company – Craft beers and ciders
- Salmon's Catering – Jerk chicken and vegetarian options
- Mr Dumpling – Chinese and Taiwanese bao buns
- BBQ Train – Burgers, brisket, and pulled pork
- Pure Pet Food – Natural dog food and treats
- Pimms & Gins – A variety of cocktails and mocktails
- Curds & Whey Cheese Ltd – Artisan cheese selections
- That’s So Corny – Korean corn dogs with halal options
- Churros and Crepes Ltd – Vegan churros and crepes
- Mediterranean BBQ Grill – Greek souvlaki with vegan options
- Food of Nepal – Momos and curry dishes
- Bogarts Cheese – Cheese, chutneys, and crackers
- La Focaccia – Focaccia, calzone, and cannoli
- The Kashmiri Guys – Asian snacks like samosas and bhajis
- O’Donnell Moonshine – Flavoured moonshine liqueurs
- Cherry Tree Preserves – Chutneys, marmalades, and jams
- The Curry Man – Curries, samosas, and pakoras
- Olive Branch – Olives, baklava, and Turkish delight
- Jethro’s Marinades – Sauces, marinades, and chutneys
- The Sunrise Patisserie – Portuguese tarts (pastel de nata)
- Thomas Ices – Soft serve ice cream and slush
- Potjie Man – South African street food with vegan options
- Black Lodge Potions – Craft spirits including gin and vodka
- Loaded Sausage Co – 2ft smoked kielbasa sausages
- Military Chef – Handmade chocolate and chocolate strawberries
- Limpopo Biltong Floggers – Biltong and meat snacks
- Elvents Macaroons – Macaroons, tiramisu, and cakes
- Earthlings – Handmade silver jewellery and crochet items
- BA Fresh and Tasty – Doughnuts
- Bake4Lov Ltd – Plant-based cakes and desserts
- Allez Sushi & Noodle – Sushi, noodles, and curry rice
- Staffordshire Outdoor Furniture – Handmade garden furniture
- Folklore Coffee and Bagels – Hot bagels and iced coffee
- Trattoria da Michele – Italian pasta, lasagna, and pizza
- Sher Restaurant – Indian street food like curries and wraps
This extensive list ensures that there is something to satisfy every palate, from savory street eats to sweet indulgences and unique artisanal products. The Sutton Coldfield Food Festival is poised to be a highlight of the spring season, offering a perfect blend of culinary exploration and community fun.
