Iconic London's highly sought-after Underglow Matcha Melting Cleansing Balm has made a triumphant return to shelves, priced at £16. The product, which previously sold out within 48 hours, has garnered widespread acclaim from beauty enthusiasts, particularly those with mature skin, who praise its silk-smooth results and effectiveness at removing makeup.
What Makes This Cleanser Stand Out?
The 10-in-1 formula is designed to cleanse, hydrate, repair, brighten, nourish, and soothe the skin while effortlessly melting away makeup. It also preps and perfects the complexion, delivering the signature glow the brand is known for. The balm is described as 'powered by matcha' and 'backed by science,' appealing to those who enjoy the popular iced matcha trend.
Customer Reviews and Professional Endorsements
One shopper aged over 46 exclaimed: "Absolutely love it, best thing I've ever used." Another in the same age group added: "Wow this is my new fave, the moisture this gives is insane, I can't stop using it." A third reviewer noted: "The best I've used, only need to use a bit and my skin is like silk after using it."
A beauty therapist also endorsed the product, stating: "I am a beauty therapist and have tried everything that is vegan and cruelty-free. I've got older skin and really loved how the product melts into your skin, cleans well and skin feels lovely afterwards - have bought for my daughter and son's girlfriend too, love it."
Consumer Study Results
In a two-week consumer study involving 54 participants, 96% agreed that the balm instantly melts makeup, 94% said skin looked smooth, and 96% confirmed it does not feel greasy or leave a residue.
Alternative Options
For those who prefer a different texture, The Body Shop's Camomile Sumptuous Makeup Cleansing Butter (£15) gently dissolves makeup in under 30 seconds. A higher-end choice is the ELEMIS Pro-Collagen Cleansing Balm 100g, currently on sale at Boots for £52, which transforms from a balm to a cleansing milk and oil.
Iconic London also offers a Skin Prep bundle for £47.60 (usually £68), including the cleansing balm, Prep Set Glow, and Underglow Blurring Primer.
