The ICONIC London Underglow Matcha Melting Cleansing Balm aims to recreate that just-had-a-facial feeling at home. This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
The standout skincare buys are those that turn everyday routines into a luxurious experience at home - and this new ICONIC London product is one of them. The ICONIC London Underglow Matcha Melting Cleansing Balm, released earlier this year, is the first skincare launch from the popular brand. It promises to transform a simple cleanse into a spa-like experience at home.
After selling out within just 48 hours of its debut, it has already gained serious attention from shoppers keen to upgrade their skincare routines. More than just a make-up remover, this multi-tasking balm is being praised for delivering that freshly-facialled feeling without stepping foot in a salon.
Cleansing is often the quickest step in a routine, but this formula is designed to make you slow down and enjoy it. It begins as a rich, buttery balm that melts into a silky oil as it is massaged into dry skin. With the addition of warm water, it then transforms into a milky cleanser that rinses off easily. The result is skin that feels clean, soft and refreshed, without the tight or stripped sensation some cleansers can leave behind.
What really sets the ICONIC London Underglow Matcha Melting Cleansing Balm apart is its 10-in-1 formula, designed to deliver multiple skincare benefits in a single step. As well as melting away make-up, it works to hydrate and nourish skin, help support the skin barrier, soothe and comfort the complexion, and leave skin looking smoother and more radiant. For anyone looking to simplify their routine without sacrificing results, it is an appealing all-in-one option.
At the heart of the formula is matcha green tea, a popular ingredient in K-beauty and a trending skincare ingredient, thanks to its antioxidant-rich properties. It helps to create that post-cleanse glow that usually only comes after a professional facial. Early reviewers are already calling it a miracle cleanser, with others praising how easily it removes makeup while leaving skin soft and refreshed.
For those who love the idea of glowing, freshly treated skin but do not always have time for salon visits, this Underglow Matcha Melting Cleansing Balm bridges the gap. With its luxurious texture, skincare-focused ingredients and multi-tasking benefits, the ICONIC London Underglow Matcha Melting Cleansing Balm offers a way to turn your everyday cleanse into a moment of indulgence. And if the first sell-out is anything to go by, it might be worth trying before it disappears from shelves again.
