Yoto, the audio platform for children, has partnered with Trainline to offer free draw-along activities throughout the summer. The initiative aims to keep children entertained during travel, combining creativity with the joy of exploring new destinations.
What the Partnership Offers
The collaboration provides free downloadable draw-along content that can be accessed via the Yoto app or Trainline's website. The activities are designed to be used on journeys, encouraging kids to draw scenes from their travels or imagine new adventures. According to Yoto, the draw-alongs are suitable for children aged 3 to 12 and can be done with simple materials like paper and pencils.
How to Access the Activities
Parents can download the draw-along packs from the Trainline website or through the Yoto app. The packs include step-by-step instructions for drawing trains, landscapes, and other travel-themed images. Trainline's head of brand marketing, Sarah-Jane Martin, said, "We are thrilled to partner with Yoto to make family travel even more enjoyable. These draw-alongs are a fantastic way to spark creativity and keep children engaged during journeys."
Why It Matters
The initiative comes as families prepare for summer holidays, with many opting for train travel to reduce their carbon footprint. According to Trainline, train travel produces up to 75% less carbon emissions than car travel. The draw-alongs not only entertain children but also promote sustainable travel. Yoto's CEO, Ben Drury, added, "We believe in the power of audio and creativity to inspire children. This partnership with Trainline is a great way to bring imagination to life during travel."
Additional Resources
In addition to the draw-alongs, Yoto offers a range of audio content, including stories, music, and educational podcasts, which can be accessed on the go. Trainline also provides family travel tips and discounts on its website. The free draw-alongs will be available until the end of August 2024.
