Cinnabon, the beloved US bakery chain, is making a return to the UK after disappearing from the high street in September 2025. This time, however, the brand is not reopening standalone cafes. Instead, it is relaunching through supermarket partnerships, bringing its signature flavours to a supermarket near you.
New Retail Strategy
Cinnabon's absence was deeply felt by fans who associated the brand with indulgent cinnamon swirls, rich frosting, and a distinctive bakery aroma often linked with international travel or shopping centre food courts. Now, shoppers can enjoy Cinnamon Doughnuts and Cinnamon Muffins in Co-op stores nationwide, as well as in selected ASDA stores from May 18. This relaunch coincides perfectly with National Doughnut Week, which runs from May 16 to May 24.
The Secret Behind the Flavour
Cinnabon was founded in Seattle over 40 years ago by a father and son duo. The brand embarked on a global search for the finest ingredients, ultimately discovering its signature Makara cinnamon. This special cinnamon gives Cinnabon its unmistakable warmth, sweetness, and rich, comforting aroma that has captivated taste buds worldwide.
According to reports, Brits' love of cinnamon has grown by almost 60% over the past decade. Whether it is a slow morning coffee, a midday pick-me-up, or an afternoon treat shared with friends, cinnamon offers a simple way to add a little moment of joy into the everyday.
Availability and Timing
The new Cinnabon products will be available in Co-op stores across the UK and in selected ASDA stores starting May 18. This strategic move allows the brand to reach a wider audience without the overhead of standalone shops, making it easier for fans to get their fix.
Natalie Dixon is our Lifestyle reporter. If you liked this article and want to read more about fashion, beauty, and lifestyle, you can follow Natalie Dixon on X here. You can also get the best style and fashion news with Natalie Dixon in Tuesday's NationalWorld newsletter – sign up now.
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