Birmingham's newest indoor play centre, Party & Play, has officially opened at the Swannies Centre in Erdington, and families are already raving about it. Here is everything you need to know about the venue, including prices, opening hours, and what to expect during your visit.
What to Expect at Party & Play
Designed for children up to age 10, the centre features a variety of attractions. The light-up slide provides a dazzling experience and is perfect for racing down with friends. A climbing wall helps build strength and coordination. The ball pit includes air ball blasters that kids can aim at an interactive projection screen for engaging games. Creative children will enjoy the LEGO block pit filled with giant foam blocks for building and designing. The role play village includes a police station, fire station, and repair shop, where children can dress up and create their own adventures. A multi-level play structure and obstacle course offers tunnels, slides, and obstacles for climbing and crawling. For toddlers under three, there is a dedicated area with a mini play structure, small slide, and soft play blocks. Additional activities include a basketball court and a reading corner for quiet time.
Opening Times
Party & Play is open daily. From Monday to Friday, hours are 10am to 6pm. On Saturdays and Sundays, the centre opens earlier at 9am and closes at 6pm. Walk-ins are welcome, so no advance booking is required for play sessions.
Prices
Admission is tiered. Off-peak (weekdays during term time) costs £8.95 for children over 24 months and £6.50 for toddlers aged 12–24 months. Babies under one go free with a full-paying child, or £3.50 alone. One adult enters free per paying child; additional adults are £2 each. Peak times (weekends and school holidays) are £9.95 for children over two and £7.50 for toddlers, with baby and adult prices unchanged.
Parent Reaction
Since its soft opening on Monday, April 20, feedback has been positive. One parent said, "I've been looking for exactly this," while another commented, "This actually looks really cool, forget the kids I wanna go."
How to Get There
The Swannies Centre is located at 115 Sutton New Road, Erdington, B23 6RP, about 10 minutes from Birmingham city centre via the A38. Alternatively, a train to Erdington Station takes 17 minutes.
