ITV's new reality gameshow 'Nobody's Fool' premiered on Saturday, May 23, 2026, with a bang. Hosted by Danny Dyer and Emily Atack, the show brings together ten strangers from across the UK to live in a unique 'Smart House' where they undergo a strategic reality quiz like no other. The game is built on deception, as contestants try to convince each other they are more intelligent than they really are. Through daily challenges and quizzes, they build a prize pot. Players must identify and eliminate the weakest among them, with the finalists competing for the accumulated money.
Meet the Contestants
John
Age: 73 | Job: Old Etonian banker | From: London
John believes smartness is subjective and aims to be himself, hoping others see him as 'Honest John'. He attended Eton College, one of Britain's most prestigious schools.
Melissa
Age: 49 | Job: 'Oxbridge' educated with a secret | From: Broadstairs
Melissa earned all As in her A-levels and was in Mensa at age 12 with a score higher than Einstein. Her strategy is to be funny, witty, and charming while keeping some aspects of her life hidden until the right moment.
Omar
Age: 31 | Job: Entrepreneur | From: Benfleet
Omar compares himself to Jordan Belfort and Mark Zuckerberg but claims to have the people skills of Oprah Winfrey. His strategy: read the room, identify trustworthy people, and play to strengths and weaknesses.
Billy
Age: 55 | Job: Clairvoyant | From: Harrogate
Billy enters with a cover, presenting himself as a 'kooky tarot reader'. He plans to hide his legal and biochemistry background so others underestimate him.
Ella
Age: 21 | Job: Waitress with musical theatre qualifications | From: Leeds
Ella uses her acting skills, including crying on demand. She aims to form alliances with strong players and talk her way through challenges, knowing general knowledge isn't her strength.
Harry
Age: 33 | Job: Consumer journalist | From: Carmarthenshire
An 'Oxbridge' educated journalist, Harry plans to use 'radical honesty' and his Oxford background to win people over.
Kamaal
Age: 35 | Job: Financial Analyst with chemical engineering degree | From: London
Kamaal feels people underestimate his intelligence due to his looks. He plans to be vocal in initial challenges and blend 'street smarts' with his education.
Sonja
Age: 32 | Job: Legal Project Manager | From: Ipswich
Originally from Macedonia, Sonja learned to be fearless. She reads the room and adjusts her approach, relying on her intelligence, linguistic skills, and straightforwardness.
Parissa
Age: 32 | Job: Make-up influencer with Masters in Psychology and HR work | From: Crawley
Parissa aims to be a 'dark horse', using her psychology skills to assess behavior and spot fakers. She isn't afraid to call out liars.
Jackie
Age: 68 | Job: Retired HR Manager | From: Morecambe
Jackie is a proud member of the 'School of Hard Knocks' and a great quizzer. She hopes to subvert first impressions, using humour and people skills to win over the group.
