Vision Express has partnered with broadcaster Emma Willis to launch a new spring-ready eyewear collection called 'Emma's Edit'. The collection, unveiled by the renowned UK broadcaster and Vision Express ambassador, aims to help people step out with confidence.
Emma Willis: A Trusted Face in Eyewear
Emma Willis, a beloved figure in British media for nearly three decades, embodies the Vision Express ethos 'Step Out With Confidence'. Always in the public eye, she understands the power of eyewear as a style statement. "I've always loved eyewear. I see it as a great addition to your personal style, and it has the power to completely shape how you feel," said Emma. "Curating this edit with Vision Express felt like a natural fit because it's all about helping people make confident choices with ease. These are frames designed to help you step out feeling like your best, most confident self every day."
The Collection: Nine Standout Styles
This spring, Emma collaborated with Vision Express to bring 'Emma's Edit' to life. The collection features nine styles, including sunglasses and optical frames from renowned brands such as Ray-Ban, Coach, Burberry, and Vogue Eyewear. More than just a set of frames, Emma's Edit is a confident curation designed to simplify the search for the perfect pair. The edit cuts through the overwhelming choices, bringing together styles that complement a spectrum of face shapes, colours, and lens needs. Whether you are investing in a signature look or building a wardrobe of styles, this collection offers an effortless way to discover frames you will feel great in.
Eyewear as a Style Essential
Eyewear and eye health are no longer relegated to the shadows; they now sit firmly as an essential part of your styling rotation. For many, one pair is not enough. Vision Express offers an Eyecare Plan, an all-in-one subscription that provides interest-free monthly payments, 20% off eyewear, flexible multi-pair options with free reglazing, and added benefits including advanced eye tests and protection cover. Confidence comes in many forms, and eye health can play its part. Start your journey with an Advanced Eye Test and shop Emma's Edit online or in store now.
