Oaklands College, a further education institution based in Hertfordshire, is celebrating a remarkable triple victory at the prestigious College Marketing Network Awards. The college secured gold awards in the categories of 'Website Development' and 'Innovation and Creativity', alongside a highly commended award for 'Communications Campaign'. This achievement underscores the college's commitment to excellence in digital engagement and student-focused initiatives.
Website Development Excellence
The gold award for website development recognises the successful launch of Oaklands College's new website, which consolidated four separate sites into a single, clear, and accessible digital platform. This innovative approach has created a streamlined experience for students, parents, and partners, significantly improving navigation, accessibility, and overall engagement. By unifying their online presence, the college has enhanced user interaction and made critical information more readily available to its community.
Innovation and Creativity in Student Support
The award for innovation and creativity was granted for Flowella: Future You, Oaklands College's WhatsApp-based Information, Advice and Guidance (IAG) tool. This forward-thinking initiative is designed to meet students where they already are, delivering guidance, support, and key information in a format that feels natural, accessible, and student-focused. By leveraging a popular messaging platform, the college ensures that vital resources are easily accessible, fostering a more connected and supportive educational environment.
Recognition of Team Effort
Peter Hudson, a representative from Oaklands College, expressed pride in the achievements, stating, "Winning three awards is an incredible achievement and a real testament to the creativity, ambition and dedication of our marketing team. These projects were all about doing things differently — putting students first, embracing innovation and creating digital experiences that genuinely support their futures." He also acknowledged the college's partners, Discover Digital and Thinkology, whose expertise and collaboration were instrumental in delivering the award-winning work.
The awards ceremony provided an opportunity to celebrate alongside colleagues and partners, highlighting the importance of collaboration, creativity, and shared success in the further education sector. This triple win not only boosts the college's reputation but also sets a benchmark for innovative practices in educational marketing and student engagement.
