For over 150 years, Welsh journalism has been anchored by trusted publications that have chronicled the nation's stories. The journey began with the Western Mail, Wales' national newspaper first published in 1869, alongside venerable local titles like the Carmarthen Journal, which holds the distinction of being the country's oldest paper, having launched in 1810. These publications have formed the bedrock of news reporting across generations.
A Digital Transformation
Throughout this extensive history, adaptation has been essential to meet the evolving needs of readers. The organisation has consistently delivered breaking news, conducted serious investigations, and provided insightful analysis through various formats. A significant milestone in this evolution occurred eighteen years ago with the launch of WalesOnline, which brought all print news content onto a single, accessible website.
Today, WalesOnline stands as the definitive home of Welsh journalism, serving readers of all ages and backgrounds. It provides the news that truly matters to communities across Wales, maintaining a proud connection to daily life in the nation. The platform continues to grow and develop, expanding beyond the website to include a dedicated mobile application, a diverse range of email newsletters, and active social media channels, all designed to enhance reader engagement.
Beyond Breaking News
The service extends far beyond traditional news reporting. It helps audiences make the most of everything Wales has to offer, covering the latest music gigs, recommending the best places to eat, and highlighting the most incredible destinations to visit across the country. This comprehensive approach ensures readers are informed about both current affairs and cultural opportunities.
The Challenge of Funding Quality Journalism
A deep passion exists for delivering quality news, insight, and information to communities throughout Wales. However, this commitment comes with significant financial costs that have become increasingly difficult to cover as more people consume news online rather than purchasing physical newspapers. The shift in reader behaviour presents ongoing challenges for sustaining high-quality journalism.
Since its inception, WalesOnline has been supported primarily by advertising revenues. Yet, in an era where reader preferences and digital consumption patterns are constantly changing, ensuring stable funding for quality journalism for future generations requires new approaches. This necessity has led to the development of an innovative subscription model.
Introducing WalesOnline Premium
A new subscription package now offers access to WalesOnline Premium, providing unlimited access to all news content with an ad-lite experience. Subscribers also gain entry to exclusive member-only content covering a wide range of topics that matter to the people of Wales. Membership begins from £4.99 per month, or £39.99 for an annual subscription.
To welcome new members, a special launch offer allows readers to experience Premium for just £1 during their first month. This initiative aims to build a sustainable future for Welsh journalism while offering enhanced value to dedicated readers. Support from subscribers means a tremendous amount to the editorial team and plays a crucial role in preserving quality journalism across Wales.
For those who choose not to subscribe initially, a number of stories will remain accessible each month. Readers who find this content valuable will be encouraged to subscribe to continue enjoying even more comprehensive coverage, ensuring the ongoing vitality of news reporting for the nation.
