In a surprising move, the popular pub chain Wetherspoons has announced a brand new opening in Birmingham, but not in the city centre as one might expect.
A New Partnership on Campus
The famous pub chain has partnered with the University of Birmingham's Guild of Students to create an affordable venue specifically for the student population. Following extensive refurbishments, the Wetherspoons model will take over the Guild's existing bar and restaurant, Joe's, located on the university's Edgbaston campus.
The new establishment is scheduled to open its doors in Easter 2026. It will retain the beloved name Joe's, which is derived from the university's iconic clock tower, and will continue to be managed directly by the Guild of Students.
Affordable Prices and Job Opportunities
This unique collaboration will see Wetherspoons provide the Guild with access to its successful business model, helping to create a vibrant social space filled with budget-friendly food and drink. Patrons can expect 'a range of high-quality dishes' and popular weekly deals like the famous Thursday Curry Club.
A key benefit of this partnership is its focus on creating more employment for students. The initiative will generate new job roles, allowing students to earn money and develop valuable transferable skills alongside their studies. Importantly, all existing staff at Joe's will keep their jobs.
Investing in Student Life
Guild of Students President, Antonia Listrat, highlighted the positive impact of the venture, stating: "Any surplus we make gets invested back into supporting student activities. This partnership will strengthen our commercial endeavours to support a vibrant future for the Guild and enhance the overall student experience."
Echoing this sentiment, Wetherspoons chief executive John Hutson said: "We are delighted to have entered into the partnership with the Guild of Students and look forward to working with it to make Joe’s Bar a great success."
While Birmingham city centre already boasts five Wetherspoons locations, this new campus venue will be the first within easy walking distance for the thousands of students based in Edgbaston, offering unparalleled convenience and value.