As the New Year unfolds, the familiar sight of Easter confectionery begins to grace supermarket shelves across the United Kingdom. Among the seasonal staples making their annual return is the iconic Cadbury Creme Egg, a chocolate treat that has become synonymous with the spring holiday for generations of Britons.
The Return of a Classic with a Twist
The beloved Creme Egg, with its distinctive egg-shaped milk chocolate shell and fondant centre, traditionally reappears in shops during January and remains available until Easter Sunday. For 2026, however, the chocolate giant Cadbury has decided to expand its classic offering by introducing two novel flavour variations to the market.
Building upon the traditional format, Cadbury has launched a white chocolate edition and a highly anticipated Biscoff version. The latter capitalises on the enormous popularity of Biscoff spread, which has become a sought-after ingredient in countless desserts over recent years.
Social Media Taste Test Reveals Mixed Results
Popular TikTok reviewers Caleb and Violetta, known for their product evaluation videos that attract hundreds of thousands of views, decided to put these new Easter offerings to the test. Speaking directly to their audience, Caleb introduced their mission: "Easter is not for another three months but we are going to try Cadbury's new offerings to see if you should get them."
Their tasting session began with the Biscoff Cadbury Creme Egg. After Violetta sampled the product, Caleb displayed the interior to the camera, remarking: "Oh, that is a lot of Biscoff." Both reviewers agreed the flavour was "very sweet", with Violetta awarding it six out of ten points while Caleb gave it a significantly lower rating of three.
White Chocolate Variant Fails to Impress
The couple then proceeded to sample the white chocolate variant, which features a white chocolate shell instead of the traditional milk chocolate. Caleb expressed his reservations about white chocolate in general, stating: "My problem with white chocolate is that it just tastes a bit childish." He rated this version just two out of ten, with Violetta concurring with his assessment.
In the caption accompanying their video, Caleb questioned the necessity of these new flavours, writing: "Why do they feel the need to bring out this nonsense??? My girlfriend and I are trying Cadbury's new Easter offerings... Be honest... are we being dramatic or is this actually unhinged?"
A British Confectionery Legacy
Cadbury holds a special place in British cultural heritage, with a history dating back to 1824 when John Cadbury began selling tea, coffee, and drinking chocolate in Birmingham. The company has since grown into a global confectionery powerhouse operating in fifty countries worldwide.
The Creme Egg itself has an interesting history, originally created by British chocolatier Fry's in 1963 before being rebranded by Cadbury in 1971. Traditionally, these eggs featured a thick outer shell made from Dairy Milk chocolate, though this formulation changed in 2016 when Cadbury switched to a standardised recipe, a decision that disappointed many long-time enthusiasts.
Despite these recent flavour innovations receiving mixed reviews from early tasters, the Cadbury Creme Egg remains a fixture of British Easter traditions, with its annual return to shelves eagerly anticipated by chocolate lovers across the nation.
