West Midlands Dog Trainer Launches Petition to Ban 'Cruel' Puppy Cuddling Events
A dog trainer from Coventry has initiated a petition urging the government to prohibit puppy cuddling and puppy yoga events across Britain, arguing that these activities inflict misery and long-term suffering on young canines. Nicky Brunt, who operates the dog training group Sound Hounds, is calling for an end to all events where members of the public can snuggle newborn pups, with her campaign now receiving support from the Dogs' Trust charity.
Growing Concerns Over Animal Welfare
Over 1,400 individuals have already signed the petition, which demands a ban on all puppy yoga, puppy pilates, and other puppy cuddle therapy sessions. This movement follows a similar prohibition recently enacted in Italy. Nicky contends that the reality for the animals involved is far from relaxing, often leaving the puppies "overwhelmed and distressed."
She explained, "It looks cute, but the reality is very different. These puppies are often only around eight weeks old. That's the age they should be settling into stable home environments and beginning early development, not being passed around by groups of strangers in busy, overwhelming settings."
Nicky believes that excessive handling, noise, and unfamiliar surroundings at such a young age could adversely affect a puppy's emotional development and behaviour later in life. She also raised concerns about potential links to unlicensed breeding, noting the frequent use of popular "designer breeds" such as dachshunds, cockapoos, and cocker spaniels.
Organisers Defend the Events
In contrast, Pooch Therapy, a company that organises cuddle events across the country, has rejected allegations about negative effects on dogs' welfare. Bethan Lee, who runs Pooch Therapy and has been organising puppy cuddle events for three years, asserts that the interaction with the public is beneficial for a dog's socialisation.
Bethan stated, "We have absolutely nothing to hide and I am a dog lover with six of my own. A dog needs socialising at three to 12 weeks old, and it is beneficial to both the dogs and the people at the events. We find it helps the dogs gain confidence into adulthood, and they adore the sessions."
She emphasised that they operate within EU guidelines, maintaining strict rules such as limiting participants to 20, ensuring proper dog-to-puppy ratios, and providing time for play, rest, and cuddling. Bethan added that their events are backed by breeders, vets, and local councils.
Charities Call for Regulation or Ban
Animal welfare organisations like the RSPCA and The Dogs' Trust have expressed concerns about the lack of specific regulations surrounding these events. Dr Samantha Gaines, an RSPCA dog welfare expert, said, "Puppy yoga events are something we are very concerned about, and they worryingly seem to have been gaining traction as a popular activity. At the moment, there is no specific regulation around puppy yoga."
She urged that commercial businesses carrying out this activity should require a licence, as puppy yoga could breach current regulations if puppies are below eight weeks of age. Josh Heath, senior public affairs officer at Dogs Trust, echoed these sentiments, stating, "We have increasing concerns about the concept of puppy yoga and believe it should be banned. Being repeatedly handled by large numbers of unknown groups of people, whilst being deprived of sleep, can have the potential to cause long-term behavioural issues."
Support from Breeders
Despite the controversy, some breeders defend the events. Dog breeder Sophie Mortimer told the BBC that the sessions have proven great for boosting puppies' confidence. She noted, "There's no better way really to socialise puppies because you can't take them out on walks if they haven't had the vaccinations. I've noticed that their confidence has just literally gone through the roof."
The petition currently has over 1,400 signatures but requires 100,000 to qualify for parliamentary discussion, highlighting the ongoing debate between animal welfare advocates and event organisers over the ethics of puppy cuddling activities.



