A domestic abuse charity in the West Midlands is preparing for a surge in victims as the World Cup gets underway. Black Country Women's Aid has ramped up its support services, anticipating a rise in incidents that typically accompany major sporting events.
Social media campaign launched
The charity has started a social media campaign with a clear message: abuse is a choice, not a consequence of football or alcohol. Statistics show that domestic abuse reports increase by 26% when England plays, and by 38% if the team loses. The 2026 World Cup began on Thursday, June 11, and the final is scheduled for Sunday, July 19.
CEO speaks out
Sara Ward, CEO of Black Country Women's Aid, expressed her dismay at having to prepare for such an increase. "I often think 'how sad is it we're preparing for the increase in victims of abuse as a result of it?' This should be a world celebration of our national game but it isn't," she said.
Ward highlighted factors like warm weather, increased alcohol consumption, and late kick-off times that may exacerbate the situation. "There must be people who live with domestic abuse now who think 'oh my gosh, this can only get worse'," she added.
Support services prepared
The charity has sent messages to those already receiving support, reassuring them that help is available. "We've prepared our services in refuge as we've seen people come in and out who need the calm from the loss of a game," Ward said. She urged football fans to remember that "it is just a game" and that abuse destroys families and sets poor examples for children.
Ward commended the footballing community for working to stamp out abuse and called for unity in rejecting such behavior. "We are expecting and will support victims throughout this period of time," she affirmed.
Helplines available
People can access the National Domestic Abuse Hotline on 0808 2000 247 and the Rape and Sexual Abuse Support Line on 0808 500 2222. Black Country Women's Aid can be contacted on 0121 553 0090 from 9am to 5pm, Monday to Friday. A 24-hour helpline for advice or refuge is available on 0121 552 6448. Anyone in immediate danger is urged to call 999.
