Ocado has launched a new virtual 'aisle' designed to assist customers in making healthier choices while shopping online. The initiative aims to simplify decision-making for shoppers seeking more sustainable and nutritious options.
Partnership with Future of Food
The virtual aisle was created in collaboration with Future of Food, an online platform dedicated to food innovations. Bryony Whiting, head of partnerships and commercial strategy at Ocado Retail, stated: "We know that shoppers are seeking healthier and more sustainable options. This initiative simplifies decision-making for our customers while providing a vital platform for suppliers that are truly making a difference."
Brands already featured in the aisle include Isle of Wight Tomatoes, Momi Kombucha, Love Corn, and Bold Bean.
Weight Management Range
Earlier this year, Ocado introduced a 'small steak' aimed at customers using weight loss injections who require smaller portions. The online grocer's new "weight management" aisle includes products from Marks & Spencer's "nutrient dense" range. Items range from high-protein cottage cheese to two-ingredient beef burgers and nutrient-dense Romesco chicken. The range also features Huel ready-to-drink black edition chocolate 500ml, as well as press chicken teriyaki and turkey lentil Bolognese meals.
Charlie Parker, senior nutritionist at Ocado Retail, commented: "As weight loss medications become more widely used, it's crucial that diet and nutrition remain part of the conversation."
