Supermarket giant Aldi is making a significant change to its UK stores, introducing a brand-new logo designed to simplify healthy shopping for millions of customers.
What is the New 'Live Healthy' Initiative?
From next week, shoppers will start to see a never-before-seen 'Live Healthy' logo appearing on thousands of Aldi's own-label products. This initiative is the discount retailer's latest move to support the UK government's new 10-year health strategy. The logo will act as a clear, trustworthy signpost, highlighting items that meet the strict, science-based nutritional criteria set by Aldi's team of nutritionists.
Julie Ashfield, Chief Commercial Officer at Aldi UK, stated: “At Aldi, our mission has always been to make a variety of healthy food affordable for all. We know our customers want affordable, healthier options that fit into their everyday lives. The ‘Live Healthy’ logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste.”
How Will It Help Shoppers?
The primary goal of the 'Live Healthy' logo is to help Brits quickly identify which products contribute to a healthy, balanced diet. Customers can expect to find the logo on a wide range of affordable own-label goods, from fresh fruit and vegetables to soups and dairy products.
Every item that carries the logo has passed rigorous nutritional standards, giving shoppers extra confidence in their choices. As stated on Aldi's website, this new system means that "healthy eating just got a whole lot easier!"
Aldi's Broader Health Commitments
This logo launch is part of a larger health commitment from the supermarket. Aldi has set ambitious targets, including an aim for 85% of all sales to come from healthy products by 2027. Furthermore, the grocer is working to increase the portions of fruit and vegetables it sells by 14% by the end of the same year.
This proactive approach demonstrates Aldi's dedication to playing a key role in improving the nation's diet, making healthy and affordable choices accessible to everyone.
