A formal application has been submitted to East Herts District Council seeking significant changes to the operating licence for a prominent Hertford venue. Belvue Business Hub Ltd, the licence holder, is requesting a variation to the premises licence for Cinnabar, located at 88-96 Fore Street, Hertford, Hertfordshire, SG14 1AB.
Proposed Changes to Licensable Activities
The application, made under the Licensing Act 2003, aims to formally include several new licensable activities at the premises. These proposed additions are comprehensive and cover a wide range of entertainment and hospitality services.
New Activities Sought
- Exhibition of films
- Indoor sporting events
- Live music performances
- Recorded music entertainment
- Performances of dance
- Sale by retail of alcohol for consumption on the premises
- Late-night refreshment for consumption on the premises
Extended Operating Hours Proposal
Perhaps the most notable aspect of the variation request concerns extended operating times. The application proposes adding forty-five minutes to the terminal hours, allowing activities to continue until 3:30am. Furthermore, it seeks to extend the opening hours by thirty minutes, meaning the premises could remain open until 3:45am.
These extended hours would specifically apply on Fridays, Saturdays, and on the days immediately preceding Bank Holidays. This represents a substantial change to the venue's current permitted operating schedule.
How to View the Application Details
Members of the public and interested parties can inspect the full application by prior appointment. Viewing is available at the East Herts District Council Offices, situated at Wallfields, Pegs Lane, Hertford, SG13 8EQ. Appointments can be made for weekdays between the hours of 9am and 5pm.
Making Representations and Objections
Responsible authorities, such as the police or environmental health, and other persons have the right to make formal representations regarding this application. Written submissions must be sent to East Herts District Council at the address above, or via email to community.protection@eastherts.gov.uk.
The deadline for submitting any comments or objections is Wednesday, February 11, 2026. The council encourages anyone with legitimate concerns or who believes they may be adversely affected by the proposed variation to submit clear and relevant representations within this statutory timeframe.
Important Legal Note
It is a criminal offence to knowingly or recklessly make a false statement in connection with a licensing application. On summary conviction, an individual is liable to a maximum fine set at Level 5 on the standard scale.
The Council's Decision Process
The licensing authority will review all representations received. Depending on the nature of any objections, the council may decide to hold a formal hearing to consider the application in detail. The potential outcomes are that the variation could be granted as applied for, granted with additional conditions attached, or refused entirely.
For the most accurate and complete information, readers are advised to consult the original public notice. The notice was published on the Public Notice Portal and also appeared in the print edition of the Hertfordshire Mercury under the title 'Fore Street - Application for the Variation of a Premises Licence - 22 January 2026'.
Those seeking official guidance on how to make a representation should contact the East Herts District Council licensing team directly.
