ITV executives have announced a significant rule transformation for the upcoming I'm A Celebrity...Get Me Out Of Here! 2025 series that will fundamentally alter how Bushtucker Trials are allocated to contestants.
The New Trial Limitation System
In a groundbreaking move for the long-running reality show, celebrities will now be restricted to participating in only two consecutive Bushtucker Trials before receiving mandatory respite. This marks the first time such limitations have been implemented in the programme's history.
The decision comes after years of mounting viewer frustration regarding the repetitive voting patterns that often saw particular campmates repeatedly selected for the challenging trials. Production teams hope this adjustment will create a fairer and more varied viewing experience.
Addressing Past Controversies
The rule change directly responds to last year's situation where DJ Dean McCullogh was voted to complete seven Bushtucker Trials in succession, prompting even host Ant McPartlin to publicly question the voting pattern. McPartlin expressed his bewilderment at the time, stating: "Who's still voting for Dean, I don't get it."
This isn't an isolated incident in the show's history. Previous series have seen similar patterns, with actor Adam Thomas undertaking 12 trials in 2016, EastEnders star Jacqueline Jossa completing 10 in 2019, and Helen Flanagan being voted for seven trials back in 2012.
What the Change Means for Viewers and Celebrities
Under the new system, once a celebrity has participated in two consecutive trials, viewers will be temporarily blocked from voting for that person on the third day. However, the restriction will then reset, allowing that campmate to be eligible for selection again thereafter.
A show insider explained the rationale behind the decision: "Celebrities all want the opportunity to take on a Bushtucker Trial and bring home stars for camp. Viewers would much prefer to see different celebrities take on the iconic Bushtucker Trials as opposed to the same person every day."
The source added: "This is a great move for fans of the show so we don't see the same faces doing the trials, as well as uncovering new favourites. Plus it's a win-win for the celebs too, who are keen for more chances to get their personalities across."
The timing of this announcement appears particularly relevant as prospective campmate Angry Ginge recently expressed concerns about being over-selected for trials. Before departing for Australia, he posted a farewell video stating: "Please don't vote me to do too many trials is what I will say. But, if I do get voted to do trials, I will do my very best."
I'm A Celebrity...Get Me Out Of Here! 2025 launches this Sunday at 9pm on ITV1, STV and ITVX, with viewers eager to see how this fundamental rule change impacts the dynamics within the jungle camp.
