Bullring owner Hammerson has issued a fresh update regarding the reactivation of Birmingham New Street station's prominent media screens, which have remained inactive for three years. The digital displays, often referred to as the station's 'eyes', have been switched off since 2023, with one screen near Station Street having been dark for an even longer period.
Long-Awaited Reactivation Plans
In a recent statement, Hammerson confirmed that the company still intends to restore power to the screens this year, aligning with a previous announcement made in November 2025 that targeted 2026 for the relaunch. A spokesperson for Hammerson provided clarification, stating, "No precise timing just yet. Later in the year is all we can say right now. We'll certainly be sharing an update when we're closer to relaunch." However, the firm did not specify an exact date for the reactivation.
Background and Community Impact
The media screens, installed as part of New Street station's major renovation a decade ago, serve as a welcoming feature for visitors to Birmingham. Their prolonged blackout has raised concerns among residents regarding safety and urban vibrancy. In response to advocacy from local media and community members, Hammerson installed temporary lighting around the Bullring area to address these issues.
A Hammerson spokesperson emphasized the company's commitment to public safety, saying, "We believe people should feel safe and enjoy the vibrancy of Birmingham's city centre. As such, we take the health and safety of our visitors and the wider public exceptionally seriously. We're a key partner for the city and will continue to work with Birmingham City Council and WMCA to look at any ways in which we can support new or additional measures."
Ongoing Review and Future Steps
In May 2025, Hammerson initiated a review of its media assets, including the New Street screens, as part of broader efforts to enhance the city centre environment. The company's plans to reactivate the screens later this year mark a significant step toward restoring this iconic feature, pending further updates as the relaunch approaches.
