Octopus Energy has released a report revealing a 42 per cent surge in electricity usage in pubs during England's match against Norway on Saturday night. The energy supplier analysed data showing that household electricity demand was already 9 per cent higher than a typical Saturday night at the 10pm kick-off as fans switched on their TVs. Demand climbed to 11 per cent above normal when England equalised through Jude Bellingham.
Post-Match Celebrations Drive Energy Spike
At the final whistle, electricity use surged 22 per cent above a typical Saturday evening as celebrations erupted across the country. From 2am to 5am, household energy usage remained 18 per cent higher than usual, indicating fans stayed up to watch the Argentina vs Switzerland match to see who England would face in the semi-finals. The data shows household consumption was 7 per cent lower than usual between 7am and 9.30am on Sunday morning, suggesting many people got up later than normal.
Pubs See Prolonged Activity
Use across Octopus' pub customers was 19 per cent above normal levels and remained elevated throughout the match. The elation at the extra-time win meant fans stayed out to celebrate rather than going straight home to sleep, with usage spiking 42 per cent compared to usual levels by 1am.
Alex Schoch, Global Director for Electrification at Octopus Energy, said: "Britain's electricity use always tells a story, and England's win over Norway was a thriller. We saw fans switch on for kick-off, celebrate England's equaliser, and then erupt when Jude Bellingham scored the extra-time winner. The data also shows fans stayed up to watch Argentina and Switzerland to find out who England would face in the semi-finals before enjoying a well-earned lie-in the next morning. Meanwhile, pubs were still buzzing long after the match had finished, showing just how much the country got behind England's incredible victory."
