The Tour de France could bring huge economic benefits to well-prepared businesses in Merseyside and the North West, local leaders have said. Three stages of the iconic race will come to the North West in July 2027.
Stages and economic impact
On July 2, 2027, the first stage will run from Edinburgh to Carlisle. July 3 will see the Tour travel 223km from Keswick to Liverpool, via Lancaster and Clitheroe. The third stage on July 4 will take place entirely in Wales, from Welshpool south to Cardiff.
A review of the economic impact of the Tour's UK Grand Départ in July 2014 showed it had already generated some £128m of economic benefit for host areas, including £102m for Yorkshire. The stages also attracted 113,000 visitors from outside the UK.
Liverpool's preparation
Jenny France, Lloyds bank's area director for Merseyside, said Liverpool's success in staging global spectacles such as Eurovision means the city is well prepared for the attention.
She said: "The last time the race came to the UK, it generated over £130m for the country's economy, with around 4.8 million people lining the route. Hotels filled up months in advance, restaurants extended opening hours and shops saw a huge surge in footfall."
"As it marks its return to the UK for the first time since 2014, it will be sure to put the wind in the sails for Liverpool's economy when the peloton rolls into town."
"Our city is home to a wealth of businesses set to enjoy a huge moment as they line the race's route. There is a golden opportunity for them to capitalise on this occasion, but preparation will be key."
She advised businesses to offer contactless and mobile payments to avoid long queues, and for hospitality to blend physical services with digital tools such as QR codes for ordering and payment. She also suggested short-term funding could help businesses invest in stock, staff, or themed experiences.
Cumbria's plans
At UKREiiF in May, Cumbria held an event to promote how it plans to drive long-term economic growth from the two Tour stages it will host. Council leaders highlighted investment opportunities in areas from housing to clean energy and infrastructure.
Sir Bradley Wiggins said: "It's not just about the event itself—it's about the legacy it can leave behind. With the right focus and teamwork, Cumbria has a huge opportunity to create something that lasts well beyond 2027."
Councillor Mark Fryer, leader of Cumberland Council, said: "We're being clear and practical about this: making the most of the Tour de France spotlight to back a string of projects, bring in investment and deliver real, long-term benefits for Cumbria. It's about working together, getting deals moving, and making sure local people see the results well beyond 2027."
Liverpool city region reaction
When the Tour plans were announced in January, Liverpool city region mayor Steve Rotheram said: "Welcoming the finish of stage two with the backdrop of our iconic waterfront will be an unforgettable occasion – not just for cycling fans, but for everyone who lives here or comes to visit. It's a huge opportunity to support our thriving £6.25 billion visitor economy, showcase our region to a global audience, and play a part in sporting history."
