Morrisons Faces Customer Fury Over £15 Afternoon Tea Hamper
Supermarket giant Morrisons has come under intense criticism from shoppers for the pricing of its newly launched afternoon tea hamper, which retails at £15. The hamper, designed for two people, includes two sandwiches, two scones with jam and clotted cream, two mini brownies, two muffins, and two hot drinks.
Customers have taken to social media to express their outrage, with one describing the offer as "absolutely not a bargain" and another labeling it "daylight robbery." A third shopper compared it to "someone stole bits from a hotel," highlighting the perceived lack of value.
Morrisons Defends Pricing as Great Value
A Morrisons spokesperson responded to the backlash by stating that the Mother's Day Afternoon Tea hamper is intended to provide a convenient and cost-effective celebration option. The spokesperson emphasized that if purchased individually in-store, the items would total £27.25, representing a saving of approximately 45 percent.
The hamper features two fruit scones served with Rodda’s clotted cream and Tiptree strawberry jam, a lemon muffin, a blueberry muffin, two mini rich salted caramel brownies, and a selection of sandwiches with meat or vegetarian options. It is served with tea for two, aimed at offering a relaxing treat for Mother's Day.
Positive Feedback and Additional Offers
Despite the criticism, Morrisons reported receiving many positive responses from customers in-store, with people enjoying the range as part of their Mother's Day celebrations. The retailer also highlighted an additional promotion, offering a free slice of cake in its cafés over the Mother's Day weekend to help children thank their mothers without significant expense.
Morrisons, which competes with other major supermarkets like Tesco, Sainsbury's, Asda, Aldi, and Lidl, operates numerous stores across Birmingham, including a large flagship location on Hagley Road. The controversy underscores the ongoing sensitivity around supermarket pricing and value perceptions among consumers.
