West Midlands Boy, 4, Lands Dream Job as Aldi's Official Nugget Taster
The supermarket giant Aldi has found its perfect candidate for a unique new role after a heartwarming viral video captured the attention of the nation. Four-year-old Rory Smith from Tividale in the West Midlands has been officially appointed as Aldi's Nugget Taster, following an emotional clip that showed his distress when his dad stole a chicken nugget from his box at a Wolves football match.
Viral Video Leads to Unexpected Opportunity
Unbeknownst to Rory's parents, Claire and Tom Smith, Aldi had just launched a nationwide search for a chief nugget taster when the video of Rory's tearful reaction to his stolen snack began circulating online. The supermarket's team immediately recognized Rory's genuine passion for chicken nuggets and knew they had found their ideal candidate.
Tom Smith, Rory's father and a tree surgeon by profession, expressed his amazement at the situation: "The response to the video has been incredible. Rory is absolutely delighted to be an official chicken nugget taster. This means lots more nuggets for him, and none for me. I'll definitely think twice before stealing one again."
Aldi's Perfect Timing
Julie Ashfield, chief commercial officer at Aldi UK, explained the fortunate coincidence: "We had only just launched our search for our first official Nugget Taster when we saw Rory's video, and it felt like perfect timing. His love for nuggets really struck a chord with people across the UK. We're delighted to be replacing his stolen nugget tenfold."
Rory, who lives with his mother Claire and eight-year-old sister Ferne, will now play a crucial role in taste-testing Aldi's popular chicken nugget range. His responsibilities include providing feedback on the products and giving his enthusiastic approval to his favorite items from the selection.
Joining Forces with Another Nugget Enthusiast
The young Wolves supporter will not be working alone in his new position. Lorna Funnell, a 35-year-old mother from Buxted in East Sussex, has also been appointed as an official nugget taster after winning Aldi's nationwide competition that attracted hundreds of applicants.
The judges were particularly impressed by Lorna's demonstrated passion for nuggets, noting that she already serves as the chief nugget taster and buyer in her household. Her appreciation extends to both vegetarian and chicken varieties of the popular snack.
Lorna shared her excitement about the new role: "I'm a huge nugget fan, so being an official taster really is a dream come true. I can't wait to get stuck in. I'll be saving the Love Nuggets for Valentine's Day."
This unique appointment demonstrates how viral moments can lead to unexpected opportunities, bringing joy to both the individuals involved and the wider community that follows their stories. Aldi's creative approach to finding their nugget tasters has resulted in two perfect candidates who genuinely embody the love for the product they will be evaluating.