Black Country Museum Offers Free Entry for National Lottery Open Week
Free Entry at Black Country Museum for Lottery Players

Black Country Living Museum Announces Free Admission Day

The renowned Black Country Living Museum in Dudley is set to offer complimentary entry for all visitors for a single day this March. This special opportunity is part of the annual National Lottery Open Week, a gesture of appreciation for lottery players who have supported heritage projects across the UK.

A Full Day of Historical Immersion

Spanning 26 acres, this expansive open-air museum provides an immersive family experience with reconstructed shops, pubs, and houses that vividly depict life in one of Britain's earliest industrialised towns. Visitors can engage with historic characters, such as local chain makers and bakers, who share insights into daily life from bygone eras.

Live demonstrations and interactive exhibits bring history to life, while attractions like a vintage fairground, traditional cinema, and classic fish and chips shop add to the nostalgic charm. The museum has also gained fame as a filming location for the beloved Peaky Blinders series and its recent cinematic adaptation, adding a layer of cultural significance to its atmospheric settings.

How to Secure Your Free Visit

On Thursday, March 12, 2026, admission will be free for those who present proof of National Lottery play. Normally, tickets cost £27.95 for adults and £15.50 for children, making this a valuable chance to explore without financial barrier.

To book your free entry:

  1. Visit the Black Country Living Museum's official booking page online.
  2. Select "Museum Admission" and add National Lottery Admission tickets for your group.
  3. Choose March 12 on the calendar and complete the booking process.

Each person must bring a physical or digital lottery ticket or scratch card as proof of play. The museum is located at Tipton Road, Dudley DY1 4SQ, offering easy access for a day of exploration and learning.

A Thank You from the Museum

A museum spokesperson expressed gratitude, stating, "Black Country Living Museum is proud to participate in National Lottery Open Week. The National Lottery Heritage Fund has invested significantly in our new 1940s-60s development, allowing us to extend our historic storytelling into living memory. As a thank you, we're offering free entry to lottery players on March 12."

This development includes a post-war high street and industrial area, showcasing the museum's commitment to preserving and sharing regional heritage. Don't miss this unique opportunity to step back in time and experience the rich history of the Black Country.