Step Into The Magic: Birmingham's Spellbinding Roald Dahl Immersive Experience Opens Soon!
Birmingham's Roald Dahl Chocolate Factory Experience Opens

Birmingham is about to become the sweetest destination in the Midlands as a breathtaking new Roald Dahl immersive experience prepares to open its golden doors. The city is set to welcome visitors to the most fantastical chocolate factory since Willy Wonka first invited five lucky children to explore his magical confectionery kingdom.

A World of Pure Imagination Comes to Life

This extraordinary attraction promises to transport families directly into the pages of Dahl's beloved classic, Charlie and the Chocolate Factory. Through cutting-edge technology and stunning visual effects, guests will find themselves wandering through edible gardens, chocolate rivers, and the iconic inventing room where dreams become delicious reality.

What Awaits Inside the Golden Ticket Experience

The experience has been meticulously designed to capture the wonder and whimsy of Roald Dahl's timeless story. Visitors can expect:

  • Multi-sensory chocolate rooms that will tantalise taste buds and ignite imaginations
  • Interactive Oompa Loompa encounters featuring their famous musical numbers
  • The Great Glass Elevator experience offering breathtaking views of the factory
  • Golden Ticket hunting adventures throughout the attraction
  • Exclusive chocolate creations available only to factory visitors

Perfect Family Entertainment for Half-Term and Beyond

Located in the heart of Birmingham city centre, this immersive experience is set to become the must-visit destination for families across the West Midlands and beyond. With school holidays approaching, timing couldn't be sweeter for this magical addition to Birmingham's cultural scene.

Early ticket sales have already generated enormous excitement, with families eager to secure their spot in this limited-time experience. Organisers recommend booking in advance to avoid disappointment, as this chocolate-filled adventure is expected to draw visitors from across the country.

Whether you're a lifelong Roald Dahl fan or introducing the next generation to these classic stories, this immersive factory experience promises to create lasting memories and satisfy even the most sophisticated sweet tooth.