VIEVE's Skin Nova Concealer, priced at £28, has earned a 4.9-star rating from over 50 reviews on the brand's website, with customers describing it as 'feels like skincare not make-up' and saying they are 'obsessed' with the product. The concealer, launched by influencer and former makeup counter worker Jamie Genevieve in 2020, is designed to offer buildable coverage with a naturally radiant finish, according to the brand.
Skincare-Infused Formula and Shade Range
The lightweight, skincare-infused texture is said to brighten, blur and smooth the complexion without feeling heavy or cakey. VIEVE describes the Skin Nova Concealer as 'your skin, on a really good day.' It is currently available in 24 shades, ranging from light to deep, with cool, neutral and warm undertones.
The formula contains Persian Silk Tree and Holy Herb extracts, a blend that helps to brighten, smooth and refresh the appearance of skin. It also includes Collagen Amino Acids to help support firmer, softer and smoother-looking skin. Polyglutamic Acid works to boost hydration and improve moisture retention, while Fine Spherical Powders create a silky glide and soft-focus effect.
Customer Reviews Highlight Results
Customer reviews on the VIEVE website praise the concealer's performance. Laura said: "Perfect shade match for brightening my skin. This goes on with no creases and gives my skin an extra shot of that signature nova glow. A new staple in my everyday routine." Fiona commented: "Love the coverage, its light on your skin not heavy. Wear it with my Skin Nova just everyday. And great match for Complexion Balm. Great texture on my skin. Just feels like skincare not make-up."
Linda simply posted: "Love this concealer. Best one I have tried." Aimee exclaimed: "Obsessed. She is small but mighty. You don't need a lot and it gives coverage and glow." However, Dana wrote: "Love this concealer but don’t like the smell." Donna said: "Fabulous product, don’t know how I’ve lived without it!" And Lynne added: "Such a good concealer. Beautiful creamy texture, doesn’t show up the fine lines of my middle aged skin like some can and hides my dark circles so well. Will definitely be my new go to!"
Comparisons and Alternatives
Elsewhere, LookFantastic has reduced the Nars Cosmetics Radiant Creamy Concealer from £29.50 to £24.50. The luminous concealer is said to provide 'long-lasting wear with medium to full coverage'. Charlotte Tilbury's Airbrush Flawless Blur Concealer costs £31 and comes in 34 shades, covering fair, medium, tan and deep skintones.
The Skin Nova Concealer is available for £28 at VIEVE, with the brand's website currently showing the 4.9-star rating based on over 50 reviews.
