If there is one beauty trend that continues to dominate the 2026 beauty scene, it is glowing, healthy-looking skin. One of the standout ranges is the viral Halo Glow collection from e.l.f. Cosmetics. Now, shoppers can snap up the brand's famous complexion booster for less thanks to an Amazon deal that beauty fans are rushing to add to their baskets. It is loved by TikTok users and celebrities like Meghan Trainor, Issa Ra, and Mikayla Nogueira Hawken.
The Product: e.l.f. Halo Glow Liquid Filter
The product in question is the hugely popular Halo Glow Liquid Filter, a glow-boosting complexion enhancer designed to deliver that coveted lit-from-within finish without feeling heavy on the skin. It has become one of the brand's most talked-about launches thanks to its ability to be worn in multiple ways. You can apply it alone for sheer coverage, wear it underneath foundation as a luminous base, mix it with makeup for extra glow, or dab it onto high points of the face as a liquid highlighter.
Celebrity Endorsement and Popularity
Meghan Trainor has repeatedly praised the Halo Glow collection and previously included the Halo Glow Liquid Filter in her limited-edition collaboration bundle with the brand. It is no wonder it is selling out fast on Amazon. Beauty fans love the formula for its dewy, soft-focus effect, with many saying it is a luxury complexion product without the high price tag.
Key Ingredients and Benefits
The formula is infused with hydrating ingredients including squalane and hyaluronic acid, which aim to help skin appear plumper and smoother while adding radiance. According to e.l.f., the product works across dry, oily, and combination skin types and is available in a wide range of flexible shades so you can find one that suits your skin tone.
Customer Reviews and Considerations
Many reviewers have been sharing glowing reviews online, praising the lightweight texture and natural finish. One person said the product gave their skin a "soft-focus effect that blurs imperfections" while still looking fresh and radiant. However, a handful of sensitive-skin users reported irritation or breakouts after use, although many others said they had no issues at all. We recommend giving it a try yourself if you are curious.
Deal Details and Additional Offers
Whether you want to recreate Meghan Trainor's signature glow or simply give tired skin a luminous boost ahead of summer, this affordable beauty favourite could be worth adding to your makeup bag while the deal lasts (until May 16 or while stocks last). The Halo Glow Liquid Filter is now on sale for £10, down from £16. Amazon Prime members get free delivery on eligible items; non-Prime customers may pay delivery charges depending on the order.
The Halo Glow Liquid Filter is not the only e.l.f. Cosmetics item on sale on Amazon right now. You can also get glowing skin on the go with the best-selling e.l.f. travel kit, ideal for holidays or weekends away.
