The Midlands Air Ambulance Charity has officially launched The MAAC Academy, a dedicated education and training hub designed to enhance emergency care across the Midlands and beyond. The academy brings together the charity's clinical and operational expertise under one roof.
What The MAAC Academy offers
The academy provides a range of learning opportunities, from public first aid courses to advanced clinical development for healthcare professionals. It also serves as a centre for research, knowledge sharing and innovation in emergency care.
Emily Browne, associate director of education at The MAAC Academy, said: "We know that the best education is rooted in real-world experience, and that is one of the key strengths of The MAAC Academy."
She added: "Our education team draws on the knowledge and expertise of clinicians who deliver advanced pre-hospital emergency care every day, translating that experience into practical, relevant learning that can be applied in the real world."
Launch at The Emergency Services Show
The academy was unveiled at The Emergency Services Show at Birmingham's NEC, where Midlands Air Ambulance Charity staff delivered a series of clinical and operational sessions. The launch coincides with the charity's 35th anniversary this year.
Ms Browne said: "The MAAC Academy gives us a platform to share our expertise more widely, while also creating opportunities to learn from others."
She continued: "Our ambition is to bring together education, research, innovation and collaboration, and to equip people with the knowledge, skills and confidence to respond effectively when it matters most."
Impact and next steps
The academy represents a new chapter in the charity's mission to improve emergency response through education. More information is available via The MAAC Academy website.
